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Advertising and Promotion (Global Ed),George Belch, Michael Belc
£4.74
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowAdvertising and Promotion (Global Ed),George Belch, Michael Belc
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Located in: South East, United Kingdom
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eBay item number:387560317028
Item specifics
- Condition
- Title
- Advertising and Promotion (Global Ed)
- ISBN
- 9789814575119
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advertising and Promotion (Global Ed)
- Item Height
- 277 mm
- Publisher
- Mcgraw-Hill Education (Asia)
- Subject
- Advertising
- Item Weight
- 2 g
- Item Width
- 217 mm
- Number of Pages
- 800 Pages
About this product
Product Information
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century. This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.
Product Identifiers
Publisher
Mcgraw-Hill Education (Asia)
ISBN-13
9789814575119
eBay Product ID (ePID)
212639634
Product Key Features
Number of Pages
800 Pages
Publication Name
Advertising and Promotion (Global Ed)
Language
English
Subject
Advertising
Publication Year
2014
Type
Textbook
Format
Paperback
Dimensions
Item Height
277 mm
Item Weight
2 g
Item Width
217 mm
Additional Product Features
Country/Region of Manufacture
Singapore
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
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- d***5 (486)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived well packed and just as described - but without CD which should have been inside the outer cover. It was obviously an oversight by seller. I contacted seller who immediately gave me full refund - within 2 minutes of my email! - and told me to keep the book. This is exceptional service and went above and beyond what is expected. Thank You so much 👍
- b***p- Feedback left by buyer.Past monthVerified purchaseAmazing seller! Item arrived exactly as described—brand new, in perfect condition, and carefully packaged to ensure safe delivery. Lightning-fast shipping and excellent communication throughout the entire transaction. Truly a pleasure to do business with someone so professional and reliable. Highly recommend this seller to anyone looking for a flawless eBay experience. Will definitely return for future purchases. Thank you for a seamless and fantastic transaction! Possibly the very best on eBay!
- a***k- Feedback left by buyer.Past 6 monthsVerified purchaseAs Described Fast Delivery Very GOOD PKG. Arrived sealed in a strong Pvc Post bag Envelope. Item is a good size book hardback cover. Great Buy Very good value. A1. Thank you would Buy again as great Topic. Thank you for your Lovely sale item and Delivery service. Kind Regards always Mrs Christina gk.xxx
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