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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable
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Item specifics
- Condition
- ISBN-13
- 9780471618737
- Type
- NA
- Publication Name
- NA
- ISBN
- 9780471618737
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047161873X
ISBN-13
9780471618737
eBay Product ID (ePID)
27038257020
Product Key Features
Book Title
Guerrilla Marketing for Consultants : Breakthrough Tactics for Winning Profitable Clients
Number of Pages
304 Pages
Language
English
Topic
Marketing / General, Careers / General, Consulting
Publication Year
2004
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
13.2 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-042253
Dewey Edition
22
Dewey Decimal
001/.068/8
Table Of Content
Acknowledgments. Introduction. PART I: MARKETING FOR CONSULTANTS THE GUERRILLA WAY. Chapter 1. Why Consultants Need Guerrilla Marketing. Chapter 2. What Is Guerrilla Marketing for Consultants? Chapter 3. Thirteen Guerrilla Marketing Secrets. Chapter 4. Anatomy of a Marketing Plan. Chapter 5. The Guerrilla's Marketing Road Map. PART II: GUERRILLA MARKETING AT WORK. Chapter 6. Beyond Web Sites: Create a Client-Centered Web Presence. Chapter 7. Boost Your Web Presence with a Zine. Chapter 8. Talking Heads: The Cost of Free Publicity. Chapter 9. When It Pays to Advertise. Chapter 10. Write This Way. Chapter 11. Five Steps to a Winning Speech. Chapter 12. Book Publishing: The Guerrilla's 800-Pound Gorilla. Chapter 13. Survey Said! Make Surveys and Proprietary Research Work. Chapter 14. The Power of Giving Back. PART III: GUERRILLA SELLING FOR CONSULTANTS. Chapter 15. All Projects Are Not Created Equal. Chapter 16. "Send Me a Proposal": Create Proposals That Win. Chapter 17. The Price Is Right. Chapter 18. The Guerrilla's Competitive Edge. Chapter 19. After the Sale: Selling While Serving. PART IV: PULLING IT ALL TOGETHER. Chapter 20. Put Your Plan into Action. Notes. Resource Guide. About the Authors. Index.
Synopsis
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add., Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994., Proven guerrilla marketing tactics specifically designed for consultants Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy instead of money to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting. "Wow! If you're the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who's serious about being a consultant." Seth Godin, author of Free Prize Inside "Great consultants don't just talk about marketing, they do it every day. That's why they win. Follow the marketing advice in this book, and you'll outsell, outperform, and outlast your competitors." Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar "Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics." Harry Mills, author of The Rainmaker's Toolkit and Artful Persuasion
LC Classification Number
HF5415.L4762 2004
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- y***0 (347)- Feedback left by buyer.Past monthVerified purchaseA+++++++seller they gave me a great price and shipped it out immediately and communicated friendly. Shipping was fast and when it arrived it was packaged thoughtfully. The book is brand new and exactly as described. I have come to exect high quality books from them as they are always brand new. I definitely recommend this seller to anyone who wants beautiful books at a great price. Thank you for a great transaction.
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- t***u (125)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was in excellent condition, quality and appearance excellent as described, and packaged safely in a box very well. Seller shipped immediately and communication and payment transfer was excellent. Great eBayer!!! Price of book was very competitive. A+++++Seed to Harvest by Octavia E. Butler (English) Paperback Book (#396114881909)
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Seller Feedback (1,051,158)
- y***0 (347)- Feedback left by buyer.Past monthVerified purchaseA+++++++seller they gave me a great price and shipped it out immediately and communicated friendly. Shipping was fast and when it arrived it was packaged thoughtfully. The book is brand new and exactly as described. I have come to exect high quality books from them as they are always brand new. I definitely recommend this seller to anyone who wants beautiful books at a great price. Thank you for a great transaction.
- l***r (981)- Feedback left by buyer.Past 6 monthsVerified purchaseA Plus Seller: Transaction Good. Tested Good. Packaged Good. Better than described. Shipping reasonable time. Value contents of book: A Plus. True Life story. From one Autistic person to an other. Right on the money. Jesus Does Talk to People today. Are you listening with a Facilitator and the Spirit guiding, leading, asking Questions? I would not have believed it, until I read it. I have seen it in action. Life Change! Extremely Valuable.
- t***u (125)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was in excellent condition, quality and appearance excellent as described, and packaged safely in a box very well. Seller shipped immediately and communication and payment transfer was excellent. Great eBayer!!! Price of book was very competitive. A+++++Seed to Harvest by Octavia E. Butler (English) Paperback Book (#396114881909)