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Business to Business Marketing: Relationships, Systems and Communications, Chris

The Cotswold Library
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£3.34
Condition:
Very Good
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Located in: GL5 2TH, United Kingdom
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eBay item number:387983342146
Last updated on 07 May, 2025 15:58:10 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
EAN
9780273682790
ISBN
0273682792
Book Title
Business to Business Marketing: Relationships, Systems and Commun
Language
English
Publication Year
2004
Type
Textbook
Format
Paperback
Publication Name
Business to Business Marketing: Relationships, Systems and Communications
Item Height
246 mm
Author
Chris Fill, Karen Fill
Publisher
Pearson Education The Limited
Subject
Marketing
Item Weight
776 g
Item Width
190 mm
Number of Pages
400 Pages

About this product

Product Information

Business to Business Marketing is comprehensive and rigorous, yet highly accessible. The material is bang up to date, with a plethora of examplesfrom around the globe and a bold assertion of the importance of IT and the Internet. I really enjoyed reading this new book and I am sure my students would be similarly enthusiastic. Nick Ellis, Research Fellow in Marketing, The Management Centre, University of Leicester.A superb examination of the integration of relationships and technology that characterise contemporary B2B marketing practice! Chris and Karen Fill bring to life B2B marketing from a marketing management perspective. Unlike other books in this area, B2B Marketing: relationships, systems and communications considers the subject through two primary themes-- the management of interorganisational relationships AND the impact of information systems and technology on organisational performance. Geared toward both postgraduate and final year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness, Business Information Systems, and MBAs. It can also be used for related units in Engineering and Social Studies based programmes. Students following the CIM's Professional Diploma Module, Marketing Communications, will also benefit from this book, as well as those taking stand-alone professional B2B Marketing seminars. Business to Business Marketing will help change the view students may haveof B2B as a less glamorous, creative or interesting area of marketing. Excellently written, well presented and full of real life illustrations, Business to Business Marketing is a pleasure to read and I will gladly recommend it to my colleagues. Adriana Dredge, Senior Lecturer at LCP, London InstituteVisit www booksites.net/fill to access a wide range of teaching and learning resources that accompany the book. Chris Fill is currently Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. Recently appointed a Fellow of Chartered Institute of Marketing, he is also their Senior Examiner for the Marketing Communications module. Karen Fill has worked in the commercial world as a systems analyst/consultant. She is currently working at the University of Southampton as a researcher in the field of educational technology and learning design.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273682790
eBay Product ID (ePID)
87002034

Product Key Features

Subject
Marketing
Publication Year
2004
Number of Pages
400 Pages
Publication Name
Business to Business Marketing: Relationships, Systems and Communications
Type
Textbook
Author
Chris Fill, Karen Fill
Format
Paperback

Dimensions

Item Height
246 mm
Item Weight
776 g
Item Width
190 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 242692990
I provide invoices with VAT separately displayed.
CRN: 10155216
About this seller

The Cotswold Library

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Hello and welcome to The Cotswold Library,We pride ourselves on offering a wide selection of pre-loved books to customers across the globe. Our purpose is to get used books back into the hands of ...
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