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That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers

grandeagleretail
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US $17.04
Approximately£12.52
Condition:
New
3 available
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Located in: Fairfield, Ohio, United States
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Estimated between Fri, 27 Jun and Mon, 7 Jul to 94104
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eBay item number:388042010156
Last updated on 13 Jun, 2025 07:31:44 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781979314664
Type
NA
Publication Name
NA
ISBN
9781979314664

About this product

Product Identifiers

Publisher
CreateSpace
ISBN-10
1979314667
ISBN-13
9781979314664
eBay Product ID (ePID)
240369930

Product Key Features

Book Title
That's a Bullseye : A Marketing Story about Finding the Right Products, Consumers, and Campaign to Grow a Business
Number of Pages
144 Pages
Language
English
Topic
Marketing / General
Publication Year
2016
Genre
Business & Economics
Author
Eric Bishop, Richard Blazevich
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
9.6 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Whether you're a beginning business school student or an experienced marketer, this book will show you an effective approach for creating your marketing strategy and growing your business in an ever-changing environment. You'll discover 6 easy steps for building a powerful marketing strategy . The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services. It's everything you need to know to jump-start your business. TOPICS COVERED: Identifying Marketing Problems to Solve Researching Alternative Business Opportunities Defining Customer Journeys Gathering Customer Insights Designing Preferred Customer Experiences Building Minimally Viable Products Developing Marketing Campaigns Leveraging Agile Development Techniques Leveraging Rapid Iteration Techniques, This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline 6 easy steps to build a powerful online presence. It's written in story format, so it's easy to read and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns., If you want to learn how marketing is done, this book is a start-to-finish guide for building a marketing plan. You'll see a highly-effective approach for creating your marketing strategy and growing your business in an ever-changing environment. Included are easy-to-follow instructions for the 6 steps you'll need to build a powerful marketing plan . 1. Identify the Problems to Solve 2. Answer Four Simple Questions 3. Define the Current Customer Journey 4. Design a Better Experience 5. Build a Minimally Viable Offering 6. Launch and Refine The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services. It's everything you need to know to jump-start your business. You can use these steps to improve the performance of any organization, whether it's a for-profit business, a nonprofit institution, or any other type of entity. The story in this book is based on the co-authors' combined forty years of experience in consumer products companies and marketing agencies. While the book is written in story format, the authors provide practical examples to help you engage customers, clients, donors, volunteers, or anyone else you want to attract. Topics Covered: Looking Outside Your Comfort Zone Challenging the Status Quo Forming Alliances Collaborating with Your Counterparts Asking Basic Questions Defining Your Customer Journey Developing Your Prototype Offering Launching a Digital Media Campaign Leveraging Agile Business Practices Rapidly Iterating for Continuous Improvement

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grandeagleretail

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    The book arrived faster than advertised and came in flawless condition since it was so well packed. The price was great and so was the seller's customer service when I contacted them with a question. I would not hesitate to buy from this seller again!
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    A+++++++seller they gave me a great price and shipped it out immediately and communicated friendly. Shipping was fast and when it arrived it was packaged thoughtfully. The book is brand new and exactly as described. I have come to exect high quality books from them as they are always brand new. I definitely recommend this seller to anyone who wants beautiful books at a great price. Thank you for a great transaction.
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    A Plus Seller: Transaction Good. Tested Good. Packaged Good. Better than described. Shipping reasonable time. Value contents of book: A Plus. True Life story. From one Autistic person to an other. Right on the money. Jesus Does Talk to People today. Are you listening with a Facilitator and the Spirit guiding, leading, asking Questions? I would not have believed it, until I read it. I have seen it in action. Life Change! Extremely Valuable.
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