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Brand Positioning With Power: Maximize Your Marketing Impact by Gordon, Rober...
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Item specifics
- Condition
- ISBN
- 9781637425510
About this product
Product Identifiers
Publisher
Business Expert Press
ISBN-10
1637425511
ISBN-13
9781637425510
eBay Product ID (ePID)
13062741159
Product Key Features
Book Title
Brand Positioning with Power : Maximizing Your Marketing Impact
Number of Pages
168 Pages
Language
English
Topic
Consumer Behavior, General, Advertising & Promotion
Publication Year
2023
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
8.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
"Whether you are an experienced marketer or a novice, Robert Gordon's Brand Positioning with Power: Maximizing Your Marketing Impact is a must read. Gordon delivers a contemporary and meaningful guide to how positioning can act as a business's 'North Star.' He expertly provides a comprehensive framework for applying his concepts and shows, in detail, why positioning is one of the most important elements of the marketing and branding process." - Barry Silverman, PhD (candidate), Brand Marketer and Adjunct Professor, Branding and Integrated Communications, Program, City College of New York "In Brand Positioning with Power: Maximizing Your Marketing Impact, Robert Gordon explains, step-by-step, why it's so important to position your brand. And he tells you how to do it! Other books tell you the why but not the how. Gordon gets right to the point, using a conversational style. He gives real-world examples showing both the steps in the process and what the outcome should be. Countless companies need to use what he is laying out here to better market their services." - Tim Brown, Digital Marketing and Data Management Executive
Dewey Decimal
658.827
Synopsis
Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical real-world examples You'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization. Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go., Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical ......, Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical real-world examples You'll see how the three essential building blocks of positioning lead organically to increased success , whether you are a sole proprietor or a Fortune 500 organization. Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
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- c***m (410)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1485)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- y***t (1862)- Feedback left by buyer.Past 6 monthsVerified purchaseI purchase the Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth on January 22nd and it took five days which was January 27th to confirm my order, provide a tracking . Once, that happend the textbook sat somewhere 4 more days before it was shipped , it was suppose to arrive Monday, January 3rd, Great seller. Great price, As described, Packed well.Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth,... (#384492381860)
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Seller Feedback (384,580)
- c***m (410)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1485)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- y***t (1862)- Feedback left by buyer.Past 6 monthsVerified purchaseI purchase the Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth on January 22nd and it took five days which was January 27th to confirm my order, provide a tracking . Once, that happend the textbook sat somewhere 4 more days before it was shipped , it was suppose to arrive Monday, January 3rd, Great seller. Great price, As described, Packed well.Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth,... (#384492381860)