Strategy of Desire by Ernest Dichter (2002, Trade Paperback)

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ISBN-13: 9780765808943, 978-0765808943. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. Dichter's survey and analysis of behavior ranges widely.

About this product

Product Identifiers

PublisherRoutledge
ISBN-100765808943
ISBN-139780765808943
eBay Product ID (ePID)89666960

Product Key Features

Number of Pages328 Pages
Publication NameStrategy of Desire
LanguageEnglish
Publication Year2002
SubjectGeneral, Motivational & Inspirational, Movements / Behaviorism
TypeTextbook
Subject AreaSelf-Help, Psychology
AuthorErnest Dichter
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight18.4 oz.
Item Length9.4 in
Item Width6.9 in

Additional Product Features

Intended AudienceCollege Audience

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