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Strategy of Desire, Paperback by Dichter, Ernest; Berger, Arthur Asa (INT), L...

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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Strategy of Desire
ISBN
9780765808943
Publication Year
2002
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Strategy of Desire
Item Height
229 mm
Author
Ernest Dichter
Publisher
Taylor & Francis INC International Concepts
Subject
Sociology, Psychology, Advertising
Item Weight
522 g
Item Width
152 mm
Number of Pages
328 Pages

About this product

Product Information

Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporate advisor emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. His methods utilized psychoanalytic theory and depth interviewing in order to discover unconsciously held attitudes and beliefs that help to explain why people act the way they do and how positive behavioral change might

Product Identifiers

Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780765808943
eBay Product ID (ePID)
89666960

Product Key Features

Number of Pages
328 Pages
Publication Name
The Strategy of Desire
Language
English
Subject
Sociology, Psychology, Advertising
Publication Year
2002
Type
Textbook
Author
Ernest Dichter
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
522 g
Item Width
152 mm

Additional Product Features

Editor
Ernest Dichter
Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

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