Back to home page
|Listed in category:

Picture 1 of 1

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using ... - Picture 1 of 1
Have one to sell?
Sell it yourself
Great Book Prices Store
(334759)
Registered as a business seller
Seller's other items
Contact seller

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using ...

US $125.59
Approximately£92.78
Condition:
New
3 available
Breathe easy. Returns accepted.
Postage:
Free USPS Media MailTM.
Located in: Jessup, Maryland, United States
Delivery:
Estimated between Sat, 7 Jun and Mon, 16 Jun to 94104
Estimated delivery dates - opens in a new window or tab reflect seller's dispatch time, origin postcode, destination postcode and time of order receipt, and will depend on the delivery service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods, and are an estimate only.
Returns:
14 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:388299211152
Last updated on 05 May, 2025 22:25:58 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781398608214

About this product

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
1398608211
ISBN-13
9781398608214
eBay Product ID (ePID)
2328300696

Product Key Features

Edition
3
Book Title
Marketing Analytics : a Practical Guide to Improving Consumer Insights Using Data Techniques
Number of Pages
336 Pages
Language
English
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
Publication Year
2022
Illustrator
Yes
Genre
Business & Economics
Author
Mike Grigsby
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
25.6 Oz
Item Length
9.4 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2022-043394
Reviews
In Marketing Analytics, Mike Grigsby takes passionate marketing strategists on a practical, real-life journey for solving common marketing challenges. By combining the concepts and knowledge areas of statistics, marketing strategy and consumer behaviour, Grigsby recommends scientific and innovative solutions to common marketing problems in the current business environment. I highly recommend reading this book as it adds a completely new dimension to marketing science., Grigsby's book is the right blend of theory applied to the real-world large-scale data problems of marketing. It's exactly the book I wish I'd had when I started out in this field.
Dewey Edition
23
Dewey Decimal
658.8
Table Of Content
* Section - 00: Introduction; * Section - PART ONE: How can marketing analytics help you?; ** Chapter - 01: Overview of statistics; ** Chapter - 02: Consumer behaviour and marketing strategy; ** Chapter - 03: What is an insight?; * Section - PART TWO: Dependent variable techniques; ** Chapter - 04: Modelling demand and elasticity; ** Chapter - 05: Polynomial distributed lags; ** Chapter - 06: Using Poisson regression; ** Chapter - 07: Logistic regression and market basket analysis; ** Chapter - 08: Survival modelling and lifetime value; ** Chapter - 09: Panel regression and same store sales; ** Chapter - 10: Introduction to forecasting; * Section - PART THREE: Interrelationship techniques; ** Chapter - 11: Simultaneous equations; ** Chapter - 12: Principal components and factor analysis; ** Chapter - 13: Segmentation overview; ** Chapter - 14: Tools of segmentation; * Section - PART FOUR: Focus on media and loyalty; ** Chapter - 15: Modelling marcom value; ** Chapter - 16: Media mix modelling; ** Chapter - 17: Overview of loyalty; ** Chapter - 18: Loyalty with SEM; ** Chapter - 19: The customer loyalty journey; * Section - PART FIVE: More important topics for everyday marketing; ** Chapter - 20: Statistical testing; ** Chapter - 21: Introduction to Big Data; ** Chapter - 22: Conclusion - The finale; ** Chapter - 23: References; ** Chapter - 24: Further reading;
Synopsis
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace., Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
LC Classification Number
HF5415.2.G754 2023

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
About this seller

Great Book Prices Store

96.5% positive Feedback•1.3M items sold

Joined Feb 2017
Usually responds within 24 hours
Registered as a business seller
Visit ShopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
4.9
Communication
4.8

Seller Feedback (379,360)

All ratings
Positive
Neutral
Negative
  • l***1 (1461)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Great seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++
    Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
  • r***k (213)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    100% as described and pictured. Book was well-packed and shipped out in a reasonable time. Arrived in perfect condition. Good communication with seller. I recommend seller Great Book Prices Store and will not hesitate to purchase from them again in the future. Smooth transaction. 5 stars. Thanks.
    Lockheed Tristar : The Most Technologically Advanced Commercial Jet of Its Ti... (#363819497189)
  • -***l (3997)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    a really great book and nice looking 🤩; just wanted this paperback 🙂; just as described...brand new and crisp pages 😀; thanks for the fantastic price; packaged very well and with care; with plastic wrapping but wrapped extra tight; ensuring no damages and book arrived in perfect condition 💯; fast shipping; seamless transaction all around 👏; outstanding quality of customer service and an A+ seller 😎; thanks 😊
    Lost Man's Lane, Paperback by Carson, Scott, Brand New, Free shipping in the US (#365390590338)
See all Feedback

More to explore: