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Advertising and Integrated Brand Promotion by Angeline Close Scheinbaum Paperbac
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Located in: Calgary, Alberta, Canada
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Item specifics
- Condition
- ISBN-13
- 9780357721407
- Book Title
- Advertising and Integrated Brand Promotion
- ISBN
- 9780357721407
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357721403
ISBN-13
9780357721407
eBay Product ID (ePID)
8057246643
Product Key Features
Number of Pages
448 Pages
Publication Name
Advertising and Integrated Brand Promotion
Language
English
Subject
Marketing / General, Commerce, Advertising & Promotion
Publication Year
2022
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
36.9 Oz
Item Length
0.8 in
Item Width
8.5 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.1
Edition Description
Revised edition
Table Of Content
Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.1. The World of Advertising and IBP.2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.3. The History of Advertising and Brand Promotion.4. Social, Ethical, and Regulatory Aspects of Advertising and Promotion.Part II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION.5. Advertising, Integrated Brand Promotion, and Consumer Behavior.6. Market Segmentation, Positioning, and the Value Proposition.7. Advertising Research.8. Planning Advertising and Integrated Brand Promotion.Part III: THE CREATIVE PROCESS.9. Managing Creativity in Advertising and IBP.10. Creative Message Strategy.11. Executing the Creative.Part IV: THE MEDIA PROCESS.12. Media Planning Essentials.13. Media Planning: Newspapers, Magazines, Television, and Radio.14. Media Planning: Advertising and IBP in Digital, Social, & Mobile Media.Part V: INTEGRATED BRAND PROMOTION.15. Sales Promotion, Point-of-Purchase Advertising, and Support Media.16. Event Sponsorship, Product Placements, and Branded Entertainment.17. Integrating Direct Marketing and Personal Selling.18. Public Relations, Influencer Marketing, and Corporate Advertising.
Synopsis
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.
LC Classification Number
HF5823.O4 2022
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grandeagleretail
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- r***r (2947)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (12)- Feedback left by buyer.Past monthVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 6***i (875)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived faster than advertised and came in flawless condition since it was so well packed. The price was great and so was the seller's customer service when I contacted them with a question. I would not hesitate to buy from this seller again!
Seller Feedback (1,052,601)
- r***r (2947)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (12)- Feedback left by buyer.Past monthVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 6***i (875)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived faster than advertised and came in flawless condition since it was so well packed. The price was great and so was the seller's customer service when I contacted them with a question. I would not hesitate to buy from this seller again!