Back to home page
|Listed in category:

Picture 1 of 1

Picture 1 of 1
Have one to sell?
Sell it yourself

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Pro

The Nile UK Shop
(47517)
Registered as a business seller
Seller's other items
Contact seller
£29.73
Condition:
New
2 available
Breathe easy. Returns accepted.
Postage:
£4.88 Standard Int'l Postage.
Located in: London, United Kingdom
Delivery:
Estimated between Mon, 23 Jun and Wed, 2 Jul to 94104
Estimated delivery dates - opens in a new window or tab reflect seller's dispatch time, origin postcode, destination postcode and time of order receipt, and will depend on the delivery service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods, and are an estimate only.
Seller dispatches within 3 days after receiving cleared payment.
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:388364189647

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9780123919229
Book Title
Content Strategy at Work
ISBN
9780123919229
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project
Item Height
235 mm
Author
Margot Bloomstein
Publisher
Elsevier Science & Technology
Subject
Business
Item Weight
440 g
Item Width
191 mm
Number of Pages
184 Pages

About this product

Product Information

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-13
9780123919229
eBay Product ID (ePID)
112308901

Product Key Features

Number of Pages
184 Pages
Publication Name
Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Author
Margot Bloomstein
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
440 g
Item Width
191 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Margot Bloomstein

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 324767388
CRN: 05034144
About this seller

The Nile UK Shop

99.3% positive Feedback•175K items sold

Joined Jun 2021
Usually responds within 24 hours
Registered as a business seller
Great pricing, free shipping and fantastic customer support. The Nile has you covered.
Visit shopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
4.9
Communication
5.0

Popular categories from this shop

See allcategories
CraftsBooks, Comics & MagazinesVehicle Parts & AccessoriesArtBabyHome, Furniture & DIYToys & GamesFilms & TVVideo Games & Consoles

Seller Feedback (51,423)

All ratings
Positive
Neutral
Negative
  • e***r (2705)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item as described , safely packaged and fast delivery , good price , great communication Highly recommended eBayer A+++++
    Black Marxism: The Making of the Black Radical Tradition by Cedric J. Robinson ( (#235424241319)
  • o***n (488)- Feedback left by buyer.
    Past month
    Verified purchase
    Quick delivery as it arrived before the expected due date and very well packaged. Great price. Good communication on the progress of my order too. A reliable and good trader. Very pleased. Many thanks.
    INXS On Track: Every Album, Every Song by Manny Grillo Paperback Book (#365526158255)
  • h***h (450)- Feedback left by buyer.
    Past month
    Verified purchase
    The item was delivered promptly and matched the description provided in the listing. It arrived in excellent condition and was securely packaged. The purchase offered great value for money, and the product is of superior quality. I would defiantly recommend anyone to buy from this seller in the future.
    The Art of Hammer: Posters From the Archive of Hammer Films by Marcus Hearn (Eng (#365615982438)
See all Feedback

More to explore: