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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris,Lorenz, Dr
£7.35
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Postage:
£5.49 Standard Int'l Postage.
Located in: Ammanford, United Kingdom
Delivery:
Estimated between Thu, 7 Aug and Mon, 18 Aug to 94104
Returns:
60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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Seller assumes all responsibility for this listing.
eBay item number:388476712330
Item specifics
- Condition
- ISBN
- 9780273656753
- Publication Year
- 2001
- Type
- Textbook
- Format
- Paperback
- Publication Name
- End of the Road: BMW and Rover-A Brand Too Far
- Item Height
- 193 mm
- Publisher
- Pearson Education The Limited
- Subject
- Management, Business
- Item Weight
- 262 g
- Item Width
- 127 mm
- Number of Pages
- 256 Pages
About this product
Product Information
This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273656753
eBay Product ID (ePID)
91160042
Product Key Features
Subject
Management, Business
Publication Year
2001
Number of Pages
256 Pages
Publication Name
End of the Road: BMW and Rover-A Brand Too Far
Type
Textbook
Format
Paperback
Dimensions
Item Height
193 mm
Item Weight
262 g
Item Width
127 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 920299721
CRN: 06817864
About this seller
Goldstone Books
99.4% positive Feedback•2.5M items sold
Registered as a business seller
Seller Feedback (1,152,101)
- 1***1- Feedback left by buyer.Past 6 monthsVerified purchaseI've bought hundreds of books from goldstonebooksuk in just the last few weeks alone, because of the amazing discounts on the books for multiple-book purchases (the more books you buy, the higher the discount, all the way up to 50%!). The books have always lived up to the description, or better than described. All well-packed, with super-quick delivery. Exceptional support whenever I've contacted them. Awesome seller.
- y***y (512)- Feedback left by buyer.Past 6 monthsVerified purchaseBook was delivered - it took a bit longer than what was shown on the listing, but it was okay for international delivery (3 weeks). Condition of book was very good but there was a large fold in the cover. Note that the book was sent in a plastic bag so the corners got a bit rounded on its travels. That said, the rest of the book was in good condition. Overall cost of book and delivery was very good. Sellers communication also on point. Thank you.How to Talk So Kids Will Listen and Listen So Kids Will Talk (How to Help Your C (#388050738358)
- b***3 (662)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much, the seller Goldstone Books for your historically amazing services. Never fails of book losses, all unconditional shipping, secured mailings, provided tracking, speedy global shipping, good prices, well cared packages, and responsibility or immediate response to any inquiries, and hard work to inform me of the shipped books. Many thanks, ArabellaUnderstanding Your PC (Pocket Reference) by . Paperback. 0752582453. Good (#365126071440)