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Marketing Logistics by Martin Christopher (English) Hardcover Book

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US $294.35
Approximately£219.04
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Located in: Fairfield, Ohio, United States
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eBay item number:388483412811
Last updated on 22 Jun, 2025 00:23:32 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781138174290
Book Title
Marketing Logistics
ISBN
9781138174290

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
1138174297
ISBN-13
9781138174290
eBay Product ID (ePID)
234564887

Product Key Features

Number of Pages
172 Pages
Language
English
Publication Name
Marketing Logistics
Subject
Marketing / General, General
Publication Year
2015
Type
Textbook
Author
Helen Peck, Martin Christopher
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Weight
16 Oz
Item Length
9.2 in
Item Width
6.2 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.5
Table Of Content
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
Edition Description
Revised edition,New Edition
Synopsis
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and t, This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management., This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
LC Classification Number
HF5415.13

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grandeagleretail

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