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Studies in Communication, Media, and Public Opinion Ser.: In Defense of...
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Item specifics
- Condition
- ISBN
- 9780226284996
About this product
Product Identifiers
Publisher
University of Chicago Press
ISBN-10
0226284999
ISBN-13
9780226284996
eBay Product ID (ePID)
46914972
Product Key Features
Number of Pages
218 Pages
Language
English
Publication Name
In Defense of Negativity : Attack ADS in Presidential Campaigns
Subject
Political Process / Media & Internet, Political Process / Campaigns & Elections, Media Studies
Publication Year
2006
Type
Textbook
Subject Area
Political Science, Social Science
Series
Studies in Communication, Media, and Public Opinion Ser.
Format
Perfect
Dimensions
Item Height
0.5 in
Item Weight
12.7 Oz
Item Length
9 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2005-015164
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
324.7/3/0973
Table Of Content
List of Illustrations Acknowledgments 1. The Need for Negativity: An Introduction 2. Assessing Negativity 3. The Information Environment and Negativity 4. Evaluating Character Attacks 5. Evaluating the Content of Negative and Positive Issue Appeals 6. Dragging the Truth into the Gutter? The News Media, Negativity and the 1988 Campaign 7. Negativity, Democracy, and the Political System Appendix Notes References Index
Synopsis
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters-and the democratic process-benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution., Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
LC Classification Number
JK2281.G44 2006
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