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US $114.97
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Last updated on 19 Jul, 2025 17:45:31 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Marketing Management And Strategy
ISBN
9780273693987

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0273693980
ISBN-13
9780273693987
eBay Product ID (ePID)
48648432

Product Key Features

Number of Pages
464 Pages
Publication Name
Marketing Management and Strategy
Language
English
Subject
Marketing / General, Strategic Planning
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Phil Stern, Peter Doyle
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
37.5 Oz
Item Length
10.2 in
Item Width
7.7 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
2005-052643
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
650.1
Table Of Content
Brief Contents 1. Management: objectives and tasks 2. The customer-led business 3. Segmentation, positioning and the marketing mix 4. Strategic market planning 5. Market dynamics and competitive strategy 6. Building successful brands 7. Innovation and new product development 8. Pricing policy: delivering value 9. Communications strategy 10. Managing personal selling 11. Managing marketing channels 12. Marketing in service businesses 13. Turnaround management 14. Marketing in the twenty-first century
Edition Description
Revised edition
Synopsis
"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses., Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
LC Classification Number
HF5415.D753 2006

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