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About this product
Product Identifiers
PublisherUniversity of Akron Press, T.H.E.
ISBN-10193560354X
ISBN-139781935603542
eBay Product ID (ePID)180342087
Product Key Features
Book TitleFrom Coca Cola to Chewing Gum Vol. Ii : the Applied Psychology of Harry Hollingworth
Number of Pages228 Pages
LanguageEnglish
Publication Year2012
TopicSocial Scientists & Psychologists, Industrial & Organizational Psychology
GenreBiography & Autobiography, Psychology
AuthorHarry Hollingworth
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight36.1 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
Ratings and reviews
Most relevant reviews
- 04 Sep, 2018
Bland and expected
Bland and expected POV. I was expecting some gems or knowledge that would help my own understanding of the FMCG category. Positives are it is a book of it's time and some principles still hold true today. To that end it helped a great deal validate some of my content I am creating. More of a book for a student entering the marketing world.Verified purchase: YesCondition: Pre-owned
