The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition
Product Identifiers
Publisher
Thames & Hudson
ISBN-10
0500292671
ISBN-13
9780500292679
eBay Product ID (ePID)
220310107
Product Key Features
Book Title
Advertising Concept Book : Think Now, Design Later
Author
Pete Barry
Format
Trade Paperback
Language
English
Topic
Advertising & Promotion
Publication Year
2016
Genre
Business & Economics
Number of Pages
296 Pages
Dimensions
Item Length
9.5in
Item Height
1.2in
Item Width
7.9in
Item Weight
40.1 Oz
Additional Product Features
Lc Classification Number
Hf5821
Edition Number
3
Reviews
You won't find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat. -- CM/Content Marketing Institute