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Advertising and Promotion: An Integrated Marketin... by Belch, Michael Paperback
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Condition:
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:392220145283
Item specifics
- Condition
- Title
- Advertising and Promotion: An Integrated Marketing Communicati...
- Book Title
- Advertising and Promotion: An Integrated Marketing Communicati...
- ISBN
- 0071284400
- EAN
- 9780071284400
- Binding
- Paperback / softback
- Date of Publication
- 2008-11-16
- Release Title
- Advertising and Promotion: An Integrated Marketing Communicati...
- Artist
- Belch, Michael
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advertising and Promotion: an Integrated Marketing Communications Perspective
- Item Height
- 274 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Advertising
- Item Weight
- 1721 g
- Item Width
- 216 mm
- Number of Pages
- 864 Pages
About this product
Product Information
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071284400
eBay Product ID (ePID)
90844827
Product Key Features
Number of Pages
864 Pages
Language
English
Publication Name
Advertising and Promotion: an Integrated Marketing Communications Perspective
Publication Year
2008
Subject
Advertising
Type
Textbook
Format
Paperback
Dimensions
Item Height
274 mm
Item Weight
1721 g
Item Width
216 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
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Seller Feedback (13,976,950)
- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (570)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.
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Seller Feedback (13,976,950)
- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (570)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.