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Handbook of Marketing Strategy (Elgar Original Reference) by Venkatesh Shankar,
£41.04
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Hertfordshire, United Kingdom
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eBay item number:392258456056
Item specifics
- Condition
- ISBN
- 9781849800983
- EAN
- 9781849800983
- Publication Year
- 2012
- Series
- Research Handbooks in Business and Management Series
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Handbook of Marketing Strategy
- Item Height
- 244 mm
- Publisher
- Edward Elgar Publishing LTD
- Subject
- Marketing
- Item Width
- 169 mm
- Number of Pages
- 528 Pages
About this product
Product Information
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer
Product Identifiers
Publisher
Edward Elgar Publishing LTD
ISBN-13
9781849800983
eBay Product ID (ePID)
113231716
Product Key Features
Number of Pages
528 Pages
Language
English
Publication Name
Handbook of Marketing Strategy
Publication Year
2012
Subject
Marketing
Type
Textbook
Series
Research Handbooks in Business and Management Series
Format
Hardcover
Dimensions
Item Height
244 mm
Item Width
169 mm
Additional Product Features
Editor
Gregory S. Carpenter, Venkatesh Shankar
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 858 5123 06
CRN: 04924751
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- d***d (756)- Feedback left by buyer.Past monthVerified purchaseSuperb service. I asked on the condition and edition of the book, and I was happily answered in turn, and was furnished with images of the book too. The seller delivered a book that somewhat exceeded my expectations, and I was happily surprised when it arrived today, on time, and well-packaged. I hope to do business with you all again. You have my recommendations.
- r***x (262)- Feedback left by buyer.Past 6 monthsVerified purchaseItem exactly as described (incredibly good shape for a former library book). Great packaging, very fast shipping. Excellent communication. A+ eBay seller, one of eBay's finest! Looking forward to doing business with you again."They Thought It Was a Marvel": Arthur Melbourne-Cooper (1874-1961), Pioneer of (#156497108265)
- e***m (226)- Feedback left by buyer.Past monthVerified purchaseArrived on time, was well packaged and of the exact quality described in the listing, very pleased with this seller
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