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For the Win: How Game Thinking Can Revolutionize Your Business by Hunter, Dan
FREE US DELIVERY | ISBN: 1613630239 | Quality Books
US $8.70
Approximately£6.43
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:392901713722
Item specifics
- Condition
- ISBN
- 1613630239
- EAN
- 9781613630235
- Date of Publication
- 2012-10-30
- Publication Name
- N/A
- Type
- Paperback / softback
- Release Title
- For the Win: How Game Thinking Can Revolutionize Your Business
- Artist
- Hunter, Dan
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Wharton School Press
ISBN-10
1613630239
ISBN-13
9781613630235
eBay Product ID (ePID)
143853762
Product Key Features
Book Title
For the Win : How Game Thinking Can Revolutionize Your Business
Number of Pages
148 Pages
Language
English
Topic
Marketing / General, General
Publication Year
2012
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
7.4 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Reviews
" For the Win is a total win! In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book." --John Seely Brown, Coauthor of The Power of Pull and A New Culture of Learning ; Co-chairman, Deloitte Center for the Ed≥ Former Chief Scientist, Xerox Corporation and Director of its Palo Alto Research Center (PARC) "If you want to understand one of the most important trends in business today, go out and buy For the Win . Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer." --Brad Feld, Managing Director, Foundry Group; Co-author of Do More Faster "If you prefer realism to hype and rationality to bandwagons, this is the gamification book for you. As a work about gamification today, this book is excelnt&ellent; as a work about gamification tomorrow, it's staggeringly excellent." --Richard Bartle, Professor, University of Essex; Creator of MUD1, the first multiplayer online game; Author of Designing Virtual Worlds "Like gamification, this book is a fusion of human nature and good design. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics." --Bing Gordon, Partner, Kleiner Perkins Caufield & Byers; former Chief Creative Officer, Electronic Arts "Every business executive, small business owner and public servant should read this book; the public and private benefits would be enormous. I'm not kidding. If you're even half as blown away as I was by For the Win , it'll be your best book purchase of the year. Applying 'game thinking' to everyday life might just change... well, everything. Read the book and you'll see what I mean." --Jessica Mulligan, Online game pioneer and co-founder, Themis Group "A wonderfully written, funny, and timely work. Should be required reading for anyone pursing a modern undertaking utilizing these concepts. As the concept of 'gamifying' continues to grow, the importance of this text will continue to emerge." --Professor Andrew Phelps, Director, School of Interactive Games & Media, Rochester Institute of Technology " For the Win hits a home run in illustrating the business value of gamification for both small and large companies across the globe." --Kris Duggan, CEO, Badgeville, "Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn''t, with plenty of insight into what really motivates and engages customers and employees." --Daniel H. Pink, author of Drive and A Whole New Mind " For the Win is a total win! In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book." --John Seely Brown, Coauthor of The Power of Pull and A New Culture of Learning ; Co-chairman, Deloitte Center for the Ed≥ Former Chief Scientist, Xerox Corporation and Director of its Palo Alto Research Center (PARC) "If you want to understand one of the most important trends in business today, go out and buy For the Win . Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It''s a game changer." --Brad Feld, Managing Director, Foundry Group; Co-author of Do More Faster "If you prefer realism to hype and rationality to bandwagons, this is the gamification book for you. As a work about gamification today, this book is excelnt&ellent; as a work about gamification tomorrow, it''s staggeringly excellent." --Richard Bartle, Professor, University of Essex; Creator of MUD1, the first multiplayer online game; Author of Designing Virtual Worlds "Like gamification, this book is a fusion of human nature and good design. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics." --Bing Gordon, Partner, Kleiner Perkins Caufield & Byers; former Chief Creative Officer, Electronic Arts "Every business executive, small business owner and public servant should read this book; the public and private benefits would be enormous. I'm not kidding. If you're even half as blown away as I was by For the Win , it'll be your best book purchase of the year. Applying 'game thinking' to everyday life might just change... well, everything. Read the book and you'll see what I mean." --Jessica Mulligan, Online game pioneer and co-founder, Themis Group " For the Win is the perfect title, because businesses that understand these techniques will be the standout winners in their markets. Do yourself a favor and read this deep yet practical guide before your competitors do." --Rajat Paharia, Founder and Chief Product Officer, Bunchball "A wonderfully written, funny, and timely work. Should be required reading for anyone pursing a modern undertaking utilizing these concepts. As the concept of 'gamifying' continues to grow, the importance of this text will continue to emerge." --Professor Andrew Phelps, Director, School of Interactive Games & Media, Rochester Institute of Technology " For the Win hits a home run in illustrating the business value of gamification for both small and large companies across the globe." --Kris Duggan, CEO, Badgeville "An entertaining and immensely practical guide to this rich managerial opportunity." --Philip Evans, Senior Partner, Managing Director, and BCG Fellow, Boston Consulting Group; co-author of Blown to Bits "In For the Win , Werbach and Hunter eloquently and practically explain how to apply one of the most important shifts in our cognitive models." --Joichi Ito, Director, MIT Media Lab
Synopsis
Take your business to the next level-- for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin, Take your business to the next level-- for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
Item description from the seller
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World of Books USA
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- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.
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