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This is Marketing: You Can’t Be Seen Until You Learn To See-Seth Godin
£5.17
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
Out of stock34 sold
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£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
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eBay item number:392938268919
Item specifics
- Condition
- Book Title
- This is Marketing: You Can’t Be Seen Until You Learn To See-Seth
- ISBN
- 9780241370148
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- This Is Marketing: You Can't Be Seen until You Learn to See
- Item Height
- 234 mm
- Publisher
- Penguin Books LTD
- Subject
- Marketing
- Item Weight
- 353 g
- Item Width
- 153 mm
- Number of Pages
- 288 Pages
About this product
Product Information
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780241370148
eBay Product ID (ePID)
12046681965
Product Key Features
Number of Pages
288 Pages
Publication Name
This Is Marketing: You Can't Be Seen until You Learn to See
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
353 g
Item Width
153 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
About this seller
awesomebooksuk
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- r***7 (834)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
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Most relevant reviews
- 29 Dec, 2021
As above
Verified purchase: YesCondition: NewSold by: thebookbundleuk