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Lean Branding: Creating Dynamic Brands to Generate Conversion by Busche New+=

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Last updated on 17 Mar, 2025 16:14:15 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2019-03-22
Title
Lean Branding: Creating Dynamic Brands to Generate Conversion
Artist
Not Specified
ISBN
9781492054191

About this product

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254

Product Key Features

Number of Pages
296 Pages
Language
English
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Subject
Consumer Guides, Marketing / General, Development / Business Development, Strategic Planning
Publication Year
2019
Type
Not Available
Subject Area
Référence, Business & Economics
Author
Laura Busche
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
14.8 Oz
Item Length
8.9 in
Item Width
7 in

Additional Product Features

Dewey Edition
23
Dewey Decimal
658.827
Intended Audience
Scholarly & Professional
Synopsis
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
LC Classification Number
HF5415.1255

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