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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing Research Essentials
Book Title
Marketing Research Essentials
ISBN
0470169702
EAN
9780470169704
Binding
Paperback / softback
Date of Publication
2011-11-04
Release Title
Marketing Research Essentials
Artist
Gates, Roger
Brand
N/A
Colour
N/A
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Research Essentials
Item Height
245 mm
Author
Roger Gates, Prof Carl Mcdaniel
Publisher
John Wiley & Sons AND Sons LTD
Subject
Marketing
Item Weight
841 g
Item Width
202 mm
Number of Pages
528 Pages

About this product

Product Information

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470169704
eBay Product ID (ePID)
87177163

Product Key Features

Number of Pages
528 Pages
Publication Name
Marketing Research Essentials
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Author
Roger Gates, Prof Carl Mcdaniel
Format
Paperback

Dimensions

Item Height
245 mm
Item Weight
841 g
Item Width
202 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Prof Carl Mcdaniel, Roger Gates

Item description from the seller

Seller business information

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VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
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