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Research Methods Business Studies 5e Pervez Ghauri Kjell Grønhaug… 9781108708241

JNC Books
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Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Unused and unread, minor cosmetic imperfections such as scuffing or minor creasing. Stamped ...
Title
Research Methods in Business Studies
ISBN
1108708242
Pages
300
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Research Methods in Business Studies
Item Height
244mm
Author
Kjell Gronhaug, Pervez Ghauri, Roger Strange
Publisher
Cambridge University Press
Item Width
170mm
Subject
Classical Studies, Business
Item Weight
700g
Number of Pages
300 Pages

About this product

Product Information

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Product Identifiers

Publisher
Cambridge University Press
ISBN-13
9781108708241
eBay Product ID (ePID)
17046565656

Product Key Features

Author
Kjell Gronhaug, Pervez Ghauri, Roger Strange
Publication Name
Research Methods in Business Studies
Format
Paperback
Language
English
Subject
Classical Studies, Business
Publication Year
2020
Type
Textbook
Number of Pages
300 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Item Weight
700g

Additional Product Features

Title_Author
Kjell Gronhaug, Pervez Ghauri, Roger Strange
Country/Region of Manufacture
United Kingdom

Item description from the seller

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JNC INC
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10B Blenheim Court
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Welwyn Garden City
Hertfordshire
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United Kingdom
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JNC Books

JNC Books

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