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The Discourse of Advertising (Interface)-Gu y Cook, 9780415041713
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eBay item number:393405523434
Item specifics
- Condition
- Book Title
- The Discourse of Advertising (Interface)-Guy Cook, 9780415041713
- ISBN
- 9780415041713
- EAN
- 9780415041713
- Subject Area
- Data Analysis
- Publication Name
- The Discourse of Advertising
- Publisher
- Taylor & Francis LTD
- Subject
- Business
- Publication Year
- 1992
- Type
- Study Guide
- Format
- Paperback
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 499g
- Number of Pages
- 272 Pages
About this product
Product Information
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415041713
eBay Product ID (ePID)
90162421
Product Key Features
Subject Area
Data Analysis
Publication Name
The Discourse of Advertising
Format
Paperback
Language
English
Subject
Business
Publication Year
1992
Type
Study Guide
Number of Pages
272 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
499g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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eBay item number:393405523434
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This seller gave excellent communication & a full refund when the book I ordered was found to be damaged at the warehouse. They sent a very apologetic email explaining the issue & refunded me straight away. I have used this seller before & they have always been reliable & prompt with delivery. The items have also been in even better condition than described for an amazingly reasonable price. This was not their fault, so I would definitely buy from this seller again & recommend them to others.
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