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The Advertised Mind: Groundbreaking Insights in... by DU PLESSIS, Erik Paperback
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Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowThe Advertised Mind: Groundbreaking Insights in... by DU PLESSIS, Erik Paperback
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Postage:
Doesn't post to United States.
Located in: GB, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:393524578229
Item specifics
- Condition
- Title
- The Advertised Mind: Groundbreaking Insights into How Our Brai...
- Book Title
- The Advertised Mind: Groundbreaking Insights into How Our Brai...
- ISBN
- 074945024X
- EAN
- 9780749450243
- Binding
- Paperback / softback
- Date of Publication
- 2008-07-03
- Release Title
- The Advertised Mind: Groundbreaking Insights into How Our Brai...
- Artist
- DU PLESSIS, Erik
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2008
- Format
- Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.6 in
- Original Language
- Dutch
- Publisher
- Kogan Page, The Limited
- Item Length
- 9.2 in
- Item Weight
- 14.1 oz.
- Item Width
- 6.1 in
- Number of Pages
- 256 Pages
About this product
Product Information
Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In "The Advertised Mind," du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending."
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074945024x
ISBN-13
9780749450243
eBay Product ID (ePID)
90160893
Product Key Features
Original Language
Dutch
Number of Pages
256 Pages
Language
English
Publication Year
2008
Illustrator
Yes
Format
Paperback
Dimensions
Item Height
0.6 in
Item Weight
14.1 oz.
Item Length
9.2 in
Item Width
6.1 in
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.6% positive Feedback•38.7M items sold
Registered as a business seller
Seller Feedback (13,967,285)
- j***c (696)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (568)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.
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Seller Feedback (13,967,285)
- j***c (696)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (568)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.