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Marketing for the Mad Men of Tomorrow: Big Brands in a - Paperback NEW Vermeule - Picture 1 of 2
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Marketing for the Mad Men of Tomorrow: Big Brands in a - Paperback NEW Vermeule

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£22.60
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eBay item number:393643360430
Last updated on 17 Apr, 2025 09:30:52 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Weight
526grams
Subjects
Business, Economics & Industry
Pages
200
Size
24 x 17 centimetres (0.36 kg)
Topic
Business
Book Title
Marketing for the Mad Men of Tomorrow: Big Brands in­ a World of
ISBN
9789401454117
Publication Year
2018
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing for the Mad (Wo) Men of Tomorrow: Strong Brands in a World of Algorithms
Item Height
240 mm
Author
Wim Vermeulen
Publisher
Lannoo
Subject
Marketing
Item Width
170 mm
Number of Pages
200 Pages

About this product

Product Information

In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual reality, augmented reality and chatbots. Where do we go from here? To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers can no longer rely on yesterday's solutions. This book offers an aid to finding new ways out of the slump and in centralising innovation in every marketing plan. Reviewing success stories and best practices forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even greater results - even in the ever-changing digital age. AUTHOR: Wim Vermeulen is Director of Strategy and Innovation at Dentsu Aegis Network. Wim is a highly sought-after speaker and visiting professor at Solvay Business School. SELLING POINTS: . Put innovation at the centre of marketing . Build up your own future-proof marketing system . Rely on proven methods to successfully adapt to the future 40 colour, 40 b/w images

Product Identifiers

Publisher
Lannoo
ISBN-13
9789401454117
eBay Product ID (ePID)
8046673554

Product Key Features

Subject
Marketing
Publication Year
2018
Number of Pages
200 Pages
Publication Name
Marketing for the Mad (Wo) Men of Tomorrow: Strong Brands in a World of Algorithms
Language
English
Type
Textbook
Author
Wim Vermeulen
Format
Paperback

Dimensions

Item Height
240 mm
Item Width
170 mm

Additional Product Features

Country/Region of Manufacture
Belgium
Title_Author
Wim Vermeulen

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 920245361
CRN: 06386895
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