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Alchemy: The Magic of Original Thinking in a World of Min... by Sutherland, Rory

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eBay item number:393706301210
Last updated on 23 Jul, 2025 10:43:30 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Alchemy: The Magic of Original Thinking in a World of Mind-Num...
ISBN
0753556529
EAN
9780753556528
Binding
Paperback / softback
Date of Publication
2021-05-13
Publication Name
N/A
Release Title
Alchemy: The Magic of Original Thinking in a World of Mind-Num...
Artist
Sutherland, Rory
Brand
N/A
Colour
N/A
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Book Title
Alchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity
Item Height
198 mm
Author
Rory Sutherland
Publisher
Ebury Publishing
Topic
Psychology, Popular Psychology, Marketing
Item Weight
260 g
Item Width
126 mm
Number of Pages
384 Pages

About this product

Product Information

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753556528
eBay Product ID (ePID)
18049053387

Product Key Features

Book Title
Alchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity
Number of Pages
384 Pages
Language
English
Publication Year
2021
Topic
Psychology, Popular Psychology, Marketing
Type
Textbook
Author
Rory Sutherland
Format
Paperback

Dimensions

Item Height
198 mm
Item Weight
260 g
Item Width
126 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Rory Sutherland

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller

World of Books Ltd

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company ...
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4.8
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5.0
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5.0
Communication
4.9

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  • g***z (115)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Arrived as promised, very quickly. I'd really like it if World of Books moved to paper packaging rather than plastic, though!
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    Great product, great service
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    Postage was very prompt and item very well packaged. Item exactly as described and was great value. Thank you very much for a positive experience.
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Product ratings and reviews

4.7
9 product ratings
  • 7 users rated this 5 out of 5 stars
  • 1 users rated this 4 out of 5 stars
  • 1 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
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Would recommend

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Most relevant reviews

  • Lots of great ideas and insights

    Rory has become legendary for his TED talks and if you like those, you'll like this (I did the audiobook along with it, ready by Rory himself). This is an instructional manual for businesses but is also of great interest for those with an interest in Behavioural Economics, Psychology and human behaviour

    Verified purchase: YesCondition: NewSold by: bookmail

  • Why logic, focus groups, Economists and spreadsheets make the world boring

    Rory Sutherland’s book is a witty, engaging and serious look at the limitations of the approaches which are used to help shape everyday decisions. In summary it’s a challenge to reasonableness and inspiration to anyone who has an idea that’s an outlier.

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08

  • Compelling for marketeers

    Very funny and when you give it some time it is very true

    Verified purchase: YesCondition: NewSold by: thesaintbookstore

  • After listening to this in audiobook for...

    After listening to this in audiobook form I felt I wanted to read this and have available for myself.

    Verified purchase: YesCondition: NewSold by: bookmail

  • All good as expected

    All good as expected

    Verified purchase: YesCondition: NewSold by: bookmail