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Destination Marketing, Pike, Steven
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eBay item number:394075521090
Item specifics
- Condition
- Title
- Destination Marketing
- Book Title
- Destination Marketing
- ISBN
- 0750686499
- EAN
- 9780750686495
- Binding
- Paperback / softback
- Date of Publication
- 20080311
- Release Title
- Destination Marketing
- Artist
- Pike, Steven
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Destination Marketing
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 189mm
- Subject
- Marketing, Business
- Item Weight
- 810g
- Number of Pages
- 422 Pages
About this product
Product Information
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world's visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750686495
eBay Product ID (ePID)
90174874
Product Key Features
Publication Name
Destination Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2008
Type
Textbook
Number of Pages
422 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
810g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06437594
Seller assumes all responsibility for this listing.
eBay item number:394075521090
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