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Marketing Channel Strategy: An Omni-Channel Approach -I - Paperback / softback N

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eBay item number:394408194887
Last updated on 16 Apr, 2025 20:39:59 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Weight
945grams
Subjects
Business, Economics & Industry
Pages
374
Size
25.4 x 20.3 centimetres (0.10 kg
Topic
Business
Book Title
Marketing Channel Strategy: An Omni-Channel Approach -Internatio
ISBN
9780367821234
Publication Year
2019
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Channel Strategy: an Omni-Channel Approach -International Student Edition
Item Height
254 mm
Author
Louis W. Stern, Robert W. Palmatier, Adel I. El-Ansary, Eugene Sivadas
Publisher
Taylor & Francis LTD
Subject
Marketing, Business
Item Width
203 mm
Number of Pages
374 Pages

About this product

Product Information

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780367821234
eBay Product ID (ePID)
13046538451

Product Key Features

Subject
Marketing, Business
Publication Year
2019
Number of Pages
374 Pages
Publication Name
Marketing Channel Strategy: an Omni-Channel Approach -International Student Edition
Language
English
Type
Textbook
Author
Louis W. Stern, Robert W. Palmatier, Adel I. El-Ansary, Eugene Sivadas
Format
Paperback

Dimensions

Item Height
254 mm
Item Width
203 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

Item description from the seller

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