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Direct Marketing: Strategy, Planning, Execution by Edward L. Nash
US $4.24
Approximately£3.13
Was US $4.99 (15% off)
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowDirect Marketing: Strategy, Planning, Execution by Edward L. Nash
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Postage:
US $4.99 (approx £3.69) USPS Media MailTM.
Located in: Highland, Michigan, United States
Delivery:
Estimated between Mon, 28 Jul and Sat, 2 Aug to 94104
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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:394534256038
Item specifics
- Condition
- Brand
- Ex Libris Used Books
- ISBN
- 9780071352871
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071352872
ISBN-13
9780071352871
eBay Product ID (ePID)
1145271
Product Key Features
Edition
4
Book Title
Direct Marketing: Strategy, Planning, Execution
Number of Pages
600 Pages
Language
English
Topic
Training, Marketing / Direct
Publication Year
2000
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.6 in
Item Weight
35.5 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
99-054038
Dewey Edition
20
Dewey Decimal
658.8/4
Table Of Content
Chapter 1: Introduction. Chapter 2: Strategic Planning. Chapter 3: The Marketing Plan. Chapter 4: Research. Chapter 5: Testing. Chapter 6: The Proposition. Chapter 7: "Back-End" Marketing. Chapter 8: Mail Order Math. Chapter 9: Creative Tactics. Chapter 10: Copywriting. Chapter 11: Art Direction. Chapter 12: Direct Mail Formats. Chapter 13: Production Planning. Chapter 14: Mailing Lists. Chapter 15: Print Media. Chapter 16: Broadcast Media. Chapter 17: Broadcast Creative. Chapter 18: Telemarketing. Chapter 19: Fulfillment. Chapter 20: Database Marketing. Chapter 21: Internet Marketing. Chapter 22: Going Global. Index.
Edition Description
Revised edition
Synopsis
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
LC Classification Number
HF5415.126.N37 2000
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Ex Libris Used Books
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- a***a (102)- Feedback left by buyer.Past 6 monthsVerified purchaseI'm so happy to have found this rare gem in your selection. It was wrapped carefully and arrived safely in a few days. The cookbook was impeccably described and all the pics showed a great amount of details. Considering how few of these are around the price was very reasonable. Thank you for the great service, I'm looking forward to finding more delightful treasures!1973 It’s Your World Vegetarian Cookbook Seventh-Day Glendale Art Linkletter (#395904339367)
- u***l (164)- Feedback left by buyer.Past 6 monthsVerified purchaseThis seller did a fine job shipping and packaging this item. The item arrived as described and the value was excellent. Nothing but the best to say about this seller!
- s***d (406)- Feedback left by buyer.Past monthVerified purchaseA+++ Seller! This book arrived thoughtfully wrapped inside a secure bubble wrapped envelope. The care and attention was much appreciated. Item in great condition as described. Thank you!
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Seller Feedback (2,547)
- a***a (102)- Feedback left by buyer.Past 6 monthsVerified purchaseI'm so happy to have found this rare gem in your selection. It was wrapped carefully and arrived safely in a few days. The cookbook was impeccably described and all the pics showed a great amount of details. Considering how few of these are around the price was very reasonable. Thank you for the great service, I'm looking forward to finding more delightful treasures!1973 It’s Your World Vegetarian Cookbook Seventh-Day Glendale Art Linkletter (#395904339367)
- u***l (164)- Feedback left by buyer.Past 6 monthsVerified purchaseThis seller did a fine job shipping and packaging this item. The item arrived as described and the value was excellent. Nothing but the best to say about this seller!
- s***d (406)- Feedback left by buyer.Past monthVerified purchaseA+++ Seller! This book arrived thoughtfully wrapped inside a secure bubble wrapped envelope. The care and attention was much appreciated. Item in great condition as described. Thank you!