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Start-up Marketing Strategies in India - HardBack NEW Ramesh, M. Anil 07/11/2020
£80.24
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- Buy it nowStart-up Marketing Strategies in India - HardBack NEW Ramesh, M. Anil 07/11/2020
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eBay item number:394581195655
Item specifics
- Condition
- Weight
- 535grams
- Subjects
- Business, Economics & Industry
- Pages
- 264
- Size
- 6.00(w) x 9.00(h) x (d)
- Topic
- Business
- Book Title
- Start-up Marketing Strategies in India
- ISBN
- 9781787567566
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Start-Up Marketing Strategies in India
- Item Height
- 229 mm
- Publisher
- Emerald Publishing The Limited
- Subject
- Marketing, Business
- Item Weight
- 486 g
- Item Width
- 152 mm
- Number of Pages
- 264 Pages
About this product
Product Information
Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-13
9781787567566
eBay Product ID (ePID)
16046669405
Product Key Features
Number of Pages
264 Pages
Publication Name
Start-Up Marketing Strategies in India
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
486 g
Item Width
152 mm
Additional Product Features
Editor
Dr Priya Grover, Dr Sabyasachi Dasgupta, Dr M. Anil Ramesh
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 920245361
CRN: 06386895
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Seller Feedback (366,432)
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseThe product was as described and arrived well-packaged. It is a good price as this book is hard to come by and was in mint condition. The seller answered my question quickly and dispatched when the order was ready. I highly recommend this seller. Thank you.
- *****- Feedback left by buyer.Past yearVerified purchaseThey fully Resolved the error they made by Listing and Sending the wrong Book. The Item listed was the Yellow/Gold Edition, which was what I ordered, but they sent the Blue/Grey = A Super-Disappointing unboxing! Last checked 6Oct'24 it's still Listed! ⭐⭐⭐ Overall: Details, Customer Service:⭐⭐⭐⭐⭐ They responded almost instantly and offered more than one solution - Price:⭐⭐⭐⭐⭐ - Product Description: 0 - Packaging:⭐⭐⭐⭐⭐ (Superb) - Free Postage/Return:⭐⭐⭐⭐⭐ - Dispatch/Delivery: ⭐⭐⭐⭐
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseBook is new as described and was packaged very well. Price is good and there is no marks on the book. Item arrived quickly after the despatch. Great eBayer +++++
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Seller Feedback (366,432)
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseThe product was as described and arrived well-packaged. It is a good price as this book is hard to come by and was in mint condition. The seller answered my question quickly and dispatched when the order was ready. I highly recommend this seller. Thank you.
- *****- Feedback left by buyer.Past yearVerified purchaseThey fully Resolved the error they made by Listing and Sending the wrong Book. The Item listed was the Yellow/Gold Edition, which was what I ordered, but they sent the Blue/Grey = A Super-Disappointing unboxing! Last checked 6Oct'24 it's still Listed! ⭐⭐⭐ Overall: Details, Customer Service:⭐⭐⭐⭐⭐ They responded almost instantly and offered more than one solution - Price:⭐⭐⭐⭐⭐ - Product Description: 0 - Packaging:⭐⭐⭐⭐⭐ (Superb) - Free Postage/Return:⭐⭐⭐⭐⭐ - Dispatch/Delivery: ⭐⭐⭐⭐
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseBook is new as described and was packaged very well. Price is good and there is no marks on the book. Item arrived quickly after the despatch. Great eBayer +++++