Picture 1 of 1
Picture 1 of 1
Brand Real: How Smart Companies Live Their Brand Promise and Ins
£20.50
Condition:
Postage:
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
Payments:
Get more time to pay. See payment informationfor PayPal Credit - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:394607539827
Item specifics
- Condition
- Book Title
- Brand Real: How Smart Companies Live Their Brand Promise and Ins
- ISBN
- 9780814416761
- EAN
- 9780814416761
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- Item Height
- 93mm
- Publisher
- Amacom
- Item Width
- 63mm
- Subject
- Marketing
- Item Weight
- 1g
- Number of Pages
- 272 Pages
About this product
Product Information
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
Product Identifiers
Publisher
Amacom
ISBN-13
9780814416761
eBay Product ID (ePID)
111926169
Product Key Features
Publication Name
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
93mm
Item Width
63mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:394607539827
Post to me
Item doesn't post to United States
Item location:
South East, United Kingdom
Posts to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, Equatorial Guinea, Eritrea, Estonia, Ethiopia, European Union, Falkland Islands (Islas Malvinas), Finland, France, French Guiana, French Polynesia, Gabon Republic, Gambia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Namibia, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Reunion, Romania, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Zambia, Zimbabwe
Excludes:
Afghanistan, Austria, Azerbaijan Republic, Bangladesh, Belarus, Brunei Darussalam, Costa Rica, El Salvador, Fiji, Georgia, Germany, Kazakhstan, Libya, Maldives, Mozambique, Nauru, New Caledonia, Nigeria, Russian Federation, Rwanda, Seychelles, Somalia, Switzerland, Ukraine, United States, Uruguay, Vietnam, Yemen
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,834,455)
r***p (298)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent seller the book was exactly as it was described & the price was really good, delivered very quickly & very securely in thick heat sealed bag, communication was very good too. Don’t think I’ve used this seller before & wouldn’t hesitate to use them again & am happy to highly recommend them as a 5 star seller.
d***e (662)- Feedback left by buyer.
Past 6 months
Verified purchase
This seller gave excellent communication & a full refund when the book I ordered was found to be damaged at the warehouse. They sent a very apologetic email explaining the issue & refunded me straight away. I have used this seller before & they have always been reliable & prompt with delivery. The items have also been in even better condition than described for an amazingly reasonable price. This was not their fault, so I would definitely buy from this seller again & recommend them to others.
e***l (268)- Feedback left by buyer.
Past 6 months
Verified purchase
Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
Product ratings and reviews
More to explore:
- Max Brand Fiction Fiction & Books,
- Max Brand Fiction Paperback Fiction & Books,
- Max Brand Fiction & Non-Fiction Books,
- Real Classic Magazines,
- July Real Classic Magazines,
- Country Living Magazines,
- Living France Magazines,
- English The Living Countryside Magazines,
- Country Living Magazines in English,
- November Country Living Magazines