Picture 1 of 2
Gallery
Picture 1 of 2
Have one to sell?
Your Brand, The Next Media Company: How a Social B... by Brito, Michael Hardback
FREE US DELIVERY | ISBN: 0789751615 | Quality Books
US $7.88
Approximately£5.80
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
Free USPS Ground Advantage®.
Located in: Florida, United States
Delivery:
Estimated between Mon, 4 Aug and Mon, 11 Aug to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:394679563917
Item specifics
- Condition
- ISBN
- 0789751615
- EAN
- 9780789751614
- Date of Publication
- 2013-10-24
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Your Brand, The Next Media Company: How a Social Business Stra...
- Artist
- Brito, Michael
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0789751615
ISBN-13
9780789751614
eBay Product ID (ePID)
166549308
Product Key Features
Book Title
Your Brand, the Next Media Company : How a Social Business Strategy Enables Better Content, Smarter Marketing and More Effective Customer Relationships
Number of Pages
272 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Customer Relations, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Illustrator
Yes
Genre
Business & Economics
Book Series
Que Biz-Tech Ser.
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
17.4 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
" In the social world, content rules. Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become media companies." -Pete Cashmore, Founder and CEO of Mashable "Your Brand, The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing." -Elisa Steele, Chief Marketing Officer, Skype "An intelligently structured narrative that's peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO." -Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet "Looking to use social business strategy to build your brand into a thriving media company? Michael Brito's new book holds the key. For practical, tactical inspiration, read on." -Claire Diaz-Ortiz, Social Innovation, Twitter "A must read if you are serious about using social business strategy to transform your brand into a media company!" -Mei Lee, Vice President, Digital Marketing, Conde Nast "In Your Brand, The Next Media Company, Michael Brito puts the content marketing conversation into a necessary and much needed context." -Ann Handley, Chief Content Officer, MarketingProfs "Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy." -Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands), " In the social world, content rules. Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become media companies." -Pete Cashmore, Founder and CEO of Mashable "Your Brand, The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing." -Elisa Steele, Chief Marketing Officer, Skype "An intelligently structured narrative that's peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO." -Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet "Looking to use social business strategy to build your brand into a thriving media company? Michael Brito's new book holds the key. For practical, tactical inspiration, read on." -Claire Diaz-Ortiz, Social Innovation, Twitter "A must read if you are serious about using social business strategy to transform your brand into a media company!" -Mei Lee, Vice President, Digital Marketing, Conde Nast "In Your Brand, The Next Media Company, Michael Brito puts the content marketing conversation into a necessary and much needed context." -Ann Handley, Chief Content Officer, MarketingProfs "Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy." -Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)
Dewey Decimal
658.827
Synopsis
Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from "brand messaging" to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi--delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company., Content is still king and if you re a brand marketer, you need to start thinking like a media company, too. "Your Brand, The Next Media Company "brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from brand messaging to a highly relevant content narrative Evaluating the content marketing vendors and softwareplatforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.", Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from "brand messaging" to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi--delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
LC Classification Number
HF5415.1255
Item description from the seller
Seller business information
VAT number: GB 922696893
About this seller
World of Books USA
86.4% positive Feedback•5.2M items sold
Registered as a business seller
Seller Feedback (1,557,549)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.
More to explore:
- Michael Crichton Hardback Antiquarian & Collectable Books,
- Michael Crichton Hardback Antiquarian & Collectable Books in English,
- Social Sciences Biography and Autobiography,
- Social Issues and Services Books,
- Yours Magazines,
- Hardback Books,
- Your Classic Magazines,
- July Yours Magazines,
- Computer & IT Yours Magazines,
- Yours Monthly Magazines
Seller Feedback (1,557,549)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.