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The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen...

Speedyhen
(1651296)
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£13.84
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Located in: EASTBOURNE, United Kingdom
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eBay item number:394680774094
Last updated on 13 Jun, 2025 12:07:14 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780753548738
Publication Year
2018
Format
Paperback
Language
English
Book Title
The Creative Curve: How to Develop the Right Idea, at the Right Time
Item Height
216mm
Author
Allen Gannett
Publisher
Ebury Publishing
Topic
Opinion of the People
Item Width
135mm
Item Weight
308g
Number of Pages
288 Pages

About this product

Product Information

Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We've been told a lie about the nature of creativity. We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new- the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753548738
eBay Product ID (ePID)
5046561719

Product Key Features

Book Title
The Creative Curve: How to Develop the Right Idea, at the Right Time
Author
Allen Gannett
Format
Paperback
Language
English
Topic
Opinion of the People
Publication Year
2018
Number of Pages
288 Pages

Dimensions

Item Height
216mm
Item Width
135mm
Item Weight
308g

Additional Product Features

Title_Author
Allen Gannett
Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 970516124
I provide invoices with VAT separately displayed.
CRN: 06862611
About this seller

Speedyhen

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Speedyhen has been trading since 2009, and has built up a reputation for its quick, reliable service - just check our feedback for proof! We strive to ensure that our products are competitively priced ...
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  • m***c (1124)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The book on cylinder heads was as described in the listing and supplied new at a very competitive price. Another excellent purchase from Speedyhen. The book was promptly dispatched and was very well packed. Communication from the seller was excellent. I would buy from this seller again with confidence. In my opinion, has to be a five-star seller. ⭐⭐⭐⭐⭐
  • r***e (2779)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    This book arrived in much better than "good" condition as described in the listing: I'd say "new and unread"! Excellent value, postage included in the price. Professionally packaged in recyclable cardboard and brown paper, very promptly dispatched and delivered via Royal Mail Tracked: 2 days purchase-to-delivery, so thanks for using Royal Mail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.
  • 0***e (245)- Feedback left by buyer.
    Past month
    Verified purchase
    A positive experience, with a quick response from the seller, with regular updates. The book arrived securely packaged, in stated condition, within delivery window, and undamaged. The book is a good quality item, and good value as well. I have found this seller to be prompt and reliable in how they do business.