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A Practical Guide to Indie Game Marketing by Joel Dreskin (Paperback, 2016)

Speedyhen
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eBay item number:394681936536
Last updated on 04 May, 2024 23:58:30 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781138801547
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
A Practical Guide to Indie Game Marketing
Item Height
229mm
Author
Joel Dreskin
Publisher
Taylor & Francis LTD
Item Width
152mm
Subject
Computer Science, Marketing, Business
Item Weight
417g
Number of Pages
170 Pages

About this product

Product Information

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don'ts and additional resources

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138801547
eBay Product ID (ePID)
222217086

Product Key Features

Author
Joel Dreskin
Publication Name
A Practical Guide to Indie Game Marketing
Format
Paperback
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
170 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
417g

Additional Product Features

Title_Author
Joel Dreskin
Country/Region of Manufacture
United Kingdom

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Speedy Hen Ltd
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