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Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Ma

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783030425449
Type
NA
Publication Name
NA
ISBN
9783030425449
Book Title
Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Publisher
Springer International Publishing A&G
Item Length
9.3 in
Publication Year
2020
Format
Hardcover
Language
English
Illustrator
Yes
Author
Shuang Wu
Genre
Business & Economics
Topic
Customer Relations, Globalization, Commerce, Strategic Planning
Item Weight
41.3 Oz
Item Width
6.1 in
Number of Pages
Xliii, 630 Pages

About this product

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3030425444
ISBN-13
9783030425449
eBay Product ID (ePID)
18038508708

Product Key Features

Book Title
Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
Number of Pages
Xliii, 630 Pages
Language
English
Topic
Customer Relations, Globalization, Commerce, Strategic Planning
Publication Year
2020
Illustrator
Yes
Genre
Business & Economics
Author
Shuang Wu
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Format
Hardcover

Dimensions

Item Weight
41.3 Oz
Item Length
9.3 in
Item Width
6.1 in

Additional Product Features

Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.8
Synopsis
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science., Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising.- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis.- Chapter3. The Impact of Culture on Humorous Ads: An Abstract.- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract.- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data.- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract.- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract.- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract.- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract.- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?.- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract.- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract.- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract.- Chapter14. Thinking Creatively through Hands.- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next?.- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract.- Chapter19. Has Luxury Consumption Something to do with Fear and Love?.- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract.- Chapter21. The Elephant in the Room: An Abstract.- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract.- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract.- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games.- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities.- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players?.- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing.- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity.- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract.- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract.- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract.- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing.- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study.- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract.- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract.- Chapter36. Special Session: Relationship Intelligence
LC Classification Number
HF5415.5-5415.53

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