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Advertising and Promotions: An Integrated Brand Approach, Intern
£5.60
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eBay item number:395210107293
Item specifics
- Condition
- Book Title
- Advertising and Promotions: An Integrated Brand Approach, Intern
- ISBN
- 9780538479868
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advertising and Promotions: an Integrated Brand Approach, International Edition
- Item Height
- 277mm
- Publisher
- Cengage Learning, INC International Concepts
- Item Width
- 218mm
- Subject
- Advertising, Marketing
- Item Weight
- 1476g
- Number of Pages
- 752 Pages
About this product
Product Information
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780538479868
eBay Product ID (ePID)
109269385
Product Key Features
Publication Name
Advertising and Promotions: an Integrated Brand Approach, International Edition
Format
Paperback
Language
English
Subject
Advertising, Marketing
Publication Year
2011
Type
Textbook
Number of Pages
752 Pages
Dimensions
Item Height
277mm
Item Width
218mm
Item Weight
1476g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:395210107293
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South East, United Kingdom
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Excellent seller the book was exactly as it was described & the price was really good, delivered very quickly & very securely in thick heat sealed bag, communication was very good too. Don’t think I’ve used this seller before & wouldn’t hesitate to use them again & am happy to highly recommend them as a 5 star seller.
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This seller gave excellent communication & a full refund when the book I ordered was found to be damaged at the warehouse. They sent a very apologetic email explaining the issue & refunded me straight away. I have used this seller before & they have always been reliable & prompt with delivery. The items have also been in even better condition than described for an amazingly reasonable price. This was not their fault, so I would definitely buy from this seller again & recommend them to others.
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