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Marketing by C. McDaniel, Prof Nic Terblanche, C.W. Lamb, J.F. Hair, Prof Chris Boshoff (Paperback, 2008)

Chapter 1 (2031)

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£82.01

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Estimated delivery Thu, 31 Jul - Fri, 8 Aug

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Condition:

Good

Author: Lamb, Charles; Hair, Joseph; McDaniel, Carl; Boshoff, Christo; Terblanche, Nic S. The binding is secure. SKU: g90gk. Condition: Used: Good. Edition: 3rd Edition.

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The winning formula of making the text practical and highly relevant to the South African context through features such as marketing in practice and numerous readers as also been retained, and the text as a whole is fully revised with fresh content, some of which is listed below.