Picture 1 of 1
Picture 1 of 1
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business,
US $20.40
Approximately£15.96
Condition:
3 available
Postage:
Located in: Fairfield, Ohio, United States
Delivery:
Estimated between Tue, 11 Jun and Sat, 22 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:395281968387
Item specifics
- Condition
- ISBN-13
- 9780062388421
- Book Title
- Alchemy
- ISBN
- 9780062388421
- Subject Area
- Education, Psychology, Business & Economics
- Publication Name
- Alchemy : the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Item Length
- 9 in
- Publisher
- HarperCollins
- Subject
- Decision-Making & Problem Solving, Finance, Social Psychology, Marketing / Research
- Publication Year
- 2021
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Width
- 6 in
- Item Weight
- 12.3 Oz
- Number of Pages
- 384 Pages
About this product
Product Information
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062388428
ISBN-13
9780062388421
eBay Product ID (ePID)
25038291275
Product Key Features
Publication Name
Alchemy : the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Format
Trade Paperback
Language
English
Subject
Decision-Making & Problem Solving, Finance, Social Psychology, Marketing / Research
Publication Year
2021
Type
Textbook
Subject Area
Education, Psychology, Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9 in
Item Height
0.9 in
Item Width
6 in
Item Weight
12.3 Oz
Additional Product Features
Intended Audience
Trade
Reviews
BRILLIANT, BRILLIANT, BRILLIANT: wonderfully heretical, naughty, funny, and wise. Alchemy has furnished me with enough good stories and sage aphorisms to keep my lecturers to tired students going for another ten years., Alchemy, as Rory Sutherland's title promised, turns words into gold. Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book., This is a breakthrough book. Alchemy is wonderfully applicable to about everything in life. Furthermore, it is funny as hell., "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." -- Entrepreneur, "Best Books of the Year for Entrepreneurs" "This is a breakthrough book. Alchemy is wonderfully applicable to about everything in life. Furthermore, it is funny as hell." -- Nassim Nicholas Taleb, author of The Black Swan "Alchemy, as Rory Sutherland's title promised, turns words into gold. Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." -- Robert B. Cialdini, author of the million-copy bestseller Influence "So many of us are trained to focus on data and the logical, and Alchemy makes a great argument for the irrational. I think everyone could use a reminder that asking dumb questions, reframing old ideas, and, in turn, trying to create a bit of magic, can lead to unexpected solutions for some of our most difficult problems. Alchemy was a reminder of that and then some." -- Inc., "Great Books for Anyone Who Wants to Get Ahead in Life" "The most recent, and the funniest book on the subject is by Ogilvy Vice Chair Rory Sutherland. Alchemy is both a book on human behavior and a rallying cry to stand up against the spreadsheet mafia dominating most government and corporate policies today. ... Alchemy is full of examples of how human behavior runs contrary to the laws of economics from Sutherland's work at Ogilvy." -- Forbes, "Best Books on Consumer Behavior to Help You in Business and in Life" "Buy this book. I loved it. It's full of great insights." -- MATT RIDLEY, bestselling author of The Rational Optimist and Genome "BRILLIANT, BRILLIANT, BRILLIANT: wonderfully heretical, naughty, funny, and wise. Alchemy has furnished me with enough good stories and sage aphorisms to keep my lecturers to tired students going for another ten years." -- JULES GODDARD, London Business School "The don of modern advertising." -- The Times (London) "Rory Sutherland's Alchemy is a deeply original book." -- ROBERT TRIVERS "Sutherland is revelatory -- and entertaining -- in his anatomy of apparently paradoxical consumer choice in action. " -- The Times (London) "Sutherland brings together complex theory with stories and plentiful humour to both captivate and entertain. It's an important work for our era of apparent irrationality." -- The Spectator (UK)
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:395281968387
Post to me
Item location:
Fairfield, Ohio, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Sahara, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Alaska/Hawaii, Barbados, Belarus, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Panama, Papua New Guinea, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela, Western Samoa
Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
Free postage | Free | United States | Economy Shipping | Estimated between Tue, 11 Jun and Sat, 22 Jun to 43230 |
Dispatch time |
---|
Will usually dispatch within 3 working days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
---|---|---|
30 days | Money back | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
Return policy details |
---|
Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,024,348)
h***7 (52)- Feedback left by buyer.
Past 6 months
Verified purchase
Ok so I ordered this item listed as having free shipping. It was listed at $43.54 with free shipping. Somehow I ended up being charged $65.52. Then after waiting 3 weeks and having absolutely no tracking information I spoke with the seller who agreed to send a replacment, but despite charging me extra money was unwilling to ship that replacment in a way that wouldn't take atleast 3 more weeks. Ultimately this was a complete waste of time and the seller is not one that I would recommend.
0***4 (161)- Feedback left by buyer.
Past month
Verified purchase
This is not a coloring book!!!!! It’s just a book of black and white photos and even if colored over would look horrible! This book is a scam and I have received 2 items out of 3 I ordered and the third hasn’t even been shipped. Tried to message seller but only option given is to send the item number but no way to give reason for dissatisfaction with item! I would advise not ordering anything from this seller…
s***i (300)- Feedback left by buyer.
Past month
Verified purchase
Very well packed and fast shipping will do business again for sure.
Product ratings and reviews
More to explore:
- The Alchemy of Finance Business, Economics & Industry Management Techniques Non-Fiction Paperback Fiction & Books,
- Science Magazines,
- Science Audiobooks,
- Mathematics & Sciences Non-Fiction Science Fiction & Books,
- Models Science Magazines,
- Science Fiction Magazines,
- Science Audio Books,
- Science Fiction Audiobooks,
- Focus Science Magazines,
- Science Weekly Magazines