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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Ti
£3.67
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Milton Keynes, United Kingdom
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eBay item number:395407486071
Item specifics
- Condition
- Book Title
- Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Kn
- Language
- english
- ISBN
- 9780273722038
- Publication Year
- 2008
- Series
- Financial Times Series
- Type
- Textbook
- Format
- Paperback
- Publication Name
- Key Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
- Item Height
- 236 mm
- Publisher
- Pearson Education The Limited
- Subject
- Management, Marketing
- Item Weight
- 692 g
- Item Width
- 158 mm
- Number of Pages
- 368 Pages
About this product
Product Information
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, you can't manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273722038
eBay Product ID (ePID)
90303191
Product Key Features
Number of Pages
368 Pages
Publication Name
Key Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
Subject
Management, Marketing
Publication Year
2008
Type
Textbook
Series
Financial Times Series
Format
Paperback
Dimensions
Item Height
236 mm
Item Weight
692 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 972432513
CRN: 06809965
About this seller
brit_books_xp
98% positive Feedback•2.1M items sold
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Seller Feedback (951,002)
- c***m (122)- Feedback left by buyer.Past monthVerified purchaseExcellent service: ordered late on Sunday, good tracking, delivered by Royal Mail on Wednesday. The book was well wrapped , correct description of condition (good). Low price.
- y***y (100)- Feedback left by buyer.Past 6 monthsVerified purchaseItem (2nd hand book) was not in the condition advertised. Was sold as "very good" condition but had signs of water/damp damage. Seller was excellent in handling this though and offered 30% reduction in price which I asked them to inc to 50%. They accepted and I kept the book. Was disappointed overall because was rare opportunity to get this particular book at a good price and what I had hoped would be in a very good condition. Happy to give positive feedback for what is obviously a good sellerThe Generals (Revolution), Simon Scarrow, Used; Very Good Book (#235838750147)
- l***l (3099)- Feedback left by buyer.Past 6 monthsVerified purchaseSuper fast delivery ordered late Thursday evening & arrived Monday morning. well packaged & in good condition as described & good value. Very happy, thank you x
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- 26 Feb, 2020
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Verified purchase: YesCondition: Pre-owned
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Popular categories from this shop
Seller Feedback (951,002)
- c***m (122)- Feedback left by buyer.Past monthVerified purchaseExcellent service: ordered late on Sunday, good tracking, delivered by Royal Mail on Wednesday. The book was well wrapped , correct description of condition (good). Low price.
- y***y (100)- Feedback left by buyer.Past 6 monthsVerified purchaseItem (2nd hand book) was not in the condition advertised. Was sold as "very good" condition but had signs of water/damp damage. Seller was excellent in handling this though and offered 30% reduction in price which I asked them to inc to 50%. They accepted and I kept the book. Was disappointed overall because was rare opportunity to get this particular book at a good price and what I had hoped would be in a very good condition. Happy to give positive feedback for what is obviously a good sellerThe Generals (Revolution), Simon Scarrow, Used; Very Good Book (#235838750147)
- l***l (3099)- Feedback left by buyer.Past 6 monthsVerified purchaseSuper fast delivery ordered late Thursday evening & arrived Monday morning. well packaged & in good condition as described & good value. Very happy, thank you x