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The Cluetrain Manifesto by Jake McKee Hardback Book The Fast Free Shipping
FREE US DELIVERY | ISBN: 0465018653 | Quality Books
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A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- ISBN
- 0465018653
- EAN
- 9780465018659
- Date of Publication
- 2009-06-01
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- The Cluetrain Manifesto
- Artist
- Gillmor, Dan
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Basic Books
ISBN-10
0465018653
ISBN-13
9780465018659
eBay Product ID (ePID)
71156091
Product Key Features
Edition
10
Book Title
Cluetrain Manifesto
Number of Pages
336 Pages
Language
English
Publication Year
2009
Topic
Customer Relations, Organizational Behavior, Networking / Intranets & Extranets, E-Commerce / Internet Marketing, New Business Enterprises, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
19 Oz
Item Length
9.4 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
Reviews
Fast Company "You might not agree with everything these Web provocateurs say…but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog,' but more relevant now than ever." The Gazette (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys…so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star (South Africa) "Almost 10 years ago [this] seminal book…set out to examine the challenges to business that the internet posed…Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible." Harvard Business Review "While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice'" The Miami Herald "One of the best, most eye-opening books I ever read about marketing…as potent and relevant now as it was when it came out.", Fast Company You might not agree with everything these Web provocateurs say&but you will ignore their ideas at your own peril. Wall Street Journal The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual. Multichannel Merchant A book written early enough to not even contain the word blog, but more relevant now than ever. The Gazette (Montreal) The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys&so their thoughts are pure, focused and very different from business-oriented authors. Library Journal A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have. The Star (South Africa) Almost 10 years ago [this] seminal book&set out to examine the challenges to business that the internet posed&Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible. Harvard Business Review While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a human voice The Miami Herald One of the best, most eye-opening books I ever read about marketing&as potent and relevant now as it was when it came out. , Fast Company "You might not agree with everything these Web provocateurs say&but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog,' but more relevant now than ever." The Gazette (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys&so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star (South Africa) "Almost 10 years ago [this] seminal book&set out to examine the challenges to business that the internet posed&Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible." Harvard Business Review "While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice'" The Miami Herald "One of the best, most eye-opening books I ever read about marketing&as potent and relevant now as it was when it came out.", Fast Company "You might not agree with everything these Web provocateurs say…but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog,' but more relevant now than ever." The Gazette(Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys…so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star(South Africa) "Almost 10 years ago [this] seminal book…set out to examine the challenges to business that the internet posed…Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible." Harvard Business Review "While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice'" The Miami Herald "One of the best, most eye-opening books I ever read about marketing…as potent and relevant now as it was when it came out."
Dewey Edition
21
TitleLeading
The
Grade From
College Freshman
Dewey Decimal
303.48/33
Edition Description
Anniversary
Synopsis
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal , and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace., Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Item description from the seller
Seller business information
VAT number: GB 922696893
About this seller
World of Books USA
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- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
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Seller Feedback (1,557,410)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.