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Male Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture by Peng Liu, Amanda Sikarskie and Lan Lan (2024, Trade Paperback)

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About this product

Product Identifiers

PublisherBloomsbury Publishing

ISBN-101350286060

ISBN-139781350286061

eBay Product ID (ePID)10062161963

Product Key Features

Number of Pages272 Pages

LanguageEnglish

Publication NameMale Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture

Publication Year2024

SubjectAsian / Chinese, Popular Culture, Industries / Fashion & Textile Industry, Commerce

TypeTextbook

AuthorPeng Liu, Amanda Sikarskie, Lan Lan

Subject AreaArt, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight14.1 Oz

Item Length9.1 in

Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

Dewey Edition23

Reviews"A much-needed contribution to the field. This insightful text breaks down the complex relationship between fashion consumers and idols and is a valuable guide for anyone interested in understanding more about branding and marketing in China." -- Babette Radclyffe-Thomas, London College of Fashion, UK

IllustratedYes

Dewey Decimal746.920688

Table Of ContentList of Illustrations List of Tables List of Contributors Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA Acknowledgements Some Notes on Pronunciation 1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA 2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China 3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA 4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China 5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA Glossary Index

SynopsisChallenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.

LC Classification NumberHF5415.1255.S5 2024