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The Complete Guide to Special Event Management: Business Insights, #0104

performancesellermanagementllc
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eBay item number:396470852065
Last updated on 15 Apr, 2025 03:19:56 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Binding
Hardcover
Product Group
Book
Book Series
Insight Guides
Weight
1 lbs
IsTextBook
Yes
ISBN
9780471549086

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471549088
ISBN-13
9780471549086
eBay Product ID (ePID)
693842

Product Key Features

Book Title
Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst and Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
Number of Pages
336 Pages
Language
English
Topic
Business Communication / General, Business Communication / Meetings & Presentations
Publication Year
1992
Genre
Business & Economics
Author
Ernst & Young Llp, Richard L. Van Kirk, Dwight W. Catherwood
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
20.4 Oz
Item Length
9.4 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
91-041832
TitleLeading
The
Table Of Content
Is Your Market Right for You'. How to Cut Risks. The Ins and Outs of Bidding. How Communities and Promoters Are Selected. Sponsors--How to Get Them/What to Give Them. Matching Sponsors to Events. Generating Revenue. How to Market and Promote Events. The Role of Advertising. Staging the Event.
Synopsis
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports., Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

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