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Packaging Design : Successful Product Branding from Concept to Sh

Free US Delivery | ISBN:047172016X
Better World Books West
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US $6.44
Approximately£4.75
Condition:
Like New
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Last updated on 23 May, 2025 16:08:46 BSTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Used book that is in almost brand-new condition. 100% Money-Back Guarantee.”
Publication Name
Wiley & Sons, Incorporated, John
ISBN
9780471720164

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047172016X
ISBN-13
9780471720164
eBay Product ID (ePID)
3038268741

Product Key Features

Book Title
Packaging Design : Successful Product Branding from Concept to Shelf
Number of Pages
224 Pages
Language
English
Topic
Industrial Design / Packaging, Graphic Arts / General
Publication Year
2006
Illustrator
Yes
Genre
Design, Technology & Engineering
Author
Marianne Rosner Klimchuk, Marianne R. Klimchuk, Sandra A. Krasovec
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
26.6 Oz
Item Length
9.3 in
Item Width
7.7 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-004539
Dewey Edition
22
Dewey Decimal
658.5/64
Table Of Content
Acknowledgments. Foreword. Preface. Chapter 1: Accounting For the Past. Developments through Emerging Societies. Capitalism through the Ages. History of Writing. Printing . The Beginnings of Visual Communication. Industrialization. Early Branding. Lithography. The New Economy. Twentieth-Century Developments. The Growth of the Packaging Design Business. Consumer Protection. Advancements in Packaging Design. Ending a Century. Design Today. Chapter 2: Defining Packaging Design. Packaging Design as Communication. Packaging Design in the Marketing Mix. Reaching the Target Market. Proprietary Features. Packaging Design and the Brand. Brand Evolution. Brand Identity. Brand Promise. Brand Equity. Brand Loyalty. Brand Repositioning. Brand Extension. Packaging Design and Society. Packaging Design Objectives. Chapter 3: The Stakeholders. The Stakeholders in Packaging Design. Professional Roles. Checklist of What Every Designer Needs to Know. Strategic Services. Consumer Product Categories. Professional Profi les. Lisa Francella. Debbie Millman. Dean Lindsay. Adrienne Muken. Jason Lombardo. Carson Ahlman. Chapter 4: Design Fundamentals. Basic Design Principles. Packaging Design Principles. The Primary Display Panel. The Well-Designed PDP. Chapter 5: Typography. Typography and Packaging Design. Categories of Type. Typography and Technology. Typography and Kerning. Typographic Principles for Packaging Design. Designing the Brand Identity. Key Points about Typography. Chapter 6: Communicating With Color. Basics of Color. Color Terminology. Color Distinguishes the Packaging Design. Color Associations Vary. Brand Building and Color. Owning Color in Packaging Design. Color Forecasting and Trends. Color on the Computer Screen. Packaging Design and Color in Retail. Key Points about Color. Chapter 7: Communicating With Imagery. Imagery and Cultural Perception. Effective Uses of Imagery. Illustration and Photography as Mediums for Imagery. Appetite Appeal. Cropping and Scaling Images. Instructional Illustration. Characters. Graphic Devices. Symbols and Icons. Violators. Key Points about Imagery. Chapter 8: Structures and Materials. Structures and Materials in Packaging Design. Paperboard. Corrugated Paperboard. Folding Cartons. Folding Carton Styles. Set-Up Boxes. Canisters. Other Paper and Paperboard Structures. Plastics. Blister Packs. Glass. Metal. Cans. Tubes. Flexible Packaging. Labels. Closures. Stock Packaging. Structural Design. Model Making. Rapid Prototyping. New Material Technologies. Key Points about Structures and Materials. Chapter 9: Planning for Production. Design Considerations for Materials and Production. Understanding Technology. File Management. Art Files: Image vs. Vector . File Naming. The Packaging Die. The Packaging Mechanical. File Delivery and Pre-Flight. Digital Work Flow. Color and Printing. Color Management. Printing Processes. Special Processes and Techniques. Production Follow-Through. Key Points about Production. Chapter 10: The Design Process. The Marketing Brief. Request for Proposals (RFP). The Design Proposal. Determining
Synopsis
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products., This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality. This thorough book puts today's cutting-edge concepts, such as environmental considerations, in context with a brief history of packaging design. Marianne R. Klimchuk (White Plains, NY) is Associate Chair of Packaging Design at the Fashion Institute of Technology in New York City. She is a frequent lecturer at industry events and a contributor to industry magazines. Sandra A. Krasovec (New York, NY) is Assistant Professor of Packaging Design at the Fashion Institute of Technology in New York City. She's also Principal at Krasovec Design in New York City.
LC Classification Number
TS195.4.K65 2006

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