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Neuro Web Design: What Makes Them Click?
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- Buy it nowNeuro Web Design: What Makes Them Click?
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eBay item number:396513750687
Item specifics
- Condition
- Release Year
- 2008
- Book Title
- Neuro Web Design: What Makes Them Click?
- ISBN
- 9780321603609
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321603605
ISBN-13
9780321603609
eBay Product ID (ePID)
70497208
Product Key Features
Number of Pages
168 Pages
Language
English
Publication Name
Neuro Web Design : What Makes Them Click?
Subject
Web / Design, General
Publication Year
2008
Type
Textbook
Subject Area
Computers, Social Science
Series
Voices That Matter Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
9.7 Oz
Item Length
9 in
Item Width
7 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8342
Table Of Content
CHAPTER 1: Designing Web Sites for Persuasion and the Unconscious Mind CHAPTER 2: Wanting to Belong: The Power of Social Validation CHAPTER 3: Feeling Indebted: How to Build in Reciprocity and Concession CHAPTER 4: Invoking Scarcity If Something Seems Unavailable, We Seem to Want It Even More CHAPTER 5: Choosing Carefully Given Too Many Choices, We Freeze (and Then We Don't Choose at All) CHAPTER 6: It's All About You: Speaking to the Self-Centered, Unconscious Mind CHAPTER 7: Building Commitment We Want to Think We're Consistent CHAPTER 8: Using Similarity, Attractiveness, and Association: Are We the Same? CHAPTER 9: Afraid to Lose How Fear of Loss Trumps Our Anticipation of Victory CHAPTER 10: Using Pictures and Stories the Best Way to Talk to Our Unconscious Minds CHAPTER 11: We're Social Animals Finding the Next Big Thing by Making It Social Appendix Index
Synopsis
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice., "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." -- Steve Krug, author of Don't Make Me Think A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site., "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." -- Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
LC Classification Number
HF5415.12615
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Seller Feedback (7,208)
- z***r (1283)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller, exactly as pictured/described. quick shipping, well packaged. Books arrived in very, very good shape. A very good value for the price. Book was shipped sepeartely from the main package (4 books total) which caused some confusion when receiving them, but I figured it out. 2 tracking numbers actually used (2 packages), but only one was listed.
- v***e (1)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived quickly and was in good condition for a used textbook, just as described. Priced great. Appears just as pictured. Basic level one Spanish textbook which touches on culture as well as grammar and vocabulary. Item was shipped in thin plastic envelope and could've used better packing, but was not damaged during delivery. Would use this seller again.
- m***0 (322)- Feedback left by buyer.Past 6 monthsVerified purchaseAwesome book with great value and amazing quality. The condition of the book upon arrival was exceptional and definitely came as described by the seller. The appearance was on point and the book was unscathed while going through transit. The shipping was good and the package had accurate tracking information while in transit. Thank you to the seller for a great transaction and experience. I look forward to doing business with you again in there future!
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Seller Feedback (7,208)
- z***r (1283)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller, exactly as pictured/described. quick shipping, well packaged. Books arrived in very, very good shape. A very good value for the price. Book was shipped sepeartely from the main package (4 books total) which caused some confusion when receiving them, but I figured it out. 2 tracking numbers actually used (2 packages), but only one was listed.
- v***e (1)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived quickly and was in good condition for a used textbook, just as described. Priced great. Appears just as pictured. Basic level one Spanish textbook which touches on culture as well as grammar and vocabulary. Item was shipped in thin plastic envelope and could've used better packing, but was not damaged during delivery. Would use this seller again.
- m***0 (322)- Feedback left by buyer.Past 6 monthsVerified purchaseAwesome book with great value and amazing quality. The condition of the book upon arrival was exceptional and definitely came as described by the seller. The appearance was on point and the book was unscathed while going through transit. The shipping was good and the package had accurate tracking information while in transit. Thank you to the seller for a great transaction and experience. I look forward to doing business with you again in there future!