Cutlip and Center's Effective Public Relations ( 2012, Trade Paperback)

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780132669153
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0132669153
ISBN-13
9780132669153
eBay Product ID (ePID)
113188275

Product Key Features

Number of Pages
456 Pages
Publication Name
Cutlip and Center's Effective Public Relations
Language
English
Publication Year
2012
Subject
Public Relations
Features
Revised
Type
Textbook
Author
Bey-Ling Sha, Glen Broom
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
28.8 Oz
Item Length
9.9 in
Item Width
7.8 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
LCCN
2012-008760
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.2
Edition Description
Revised edition
Table Of Content
Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions
Synopsis
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR., Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
LC Classification Number
HM263.C78 2012

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