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Marketing Communications : Objectives, Strategy, Tactics by John R. Rossiter, Larry Percy and Lars Bergkvist (2018, Trade Paperback)

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ISBN-13: 9781526438652, 978-1526438652. Marketing Communications. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels. Format: Paperback. Author(s): John R Rossiter, Larry Percy, Lars Bergkvist.

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Product Identifiers

PublisherSAGE Publications, The Limited
ISBN-101526438658
ISBN-139781526438652
eBay Product ID (ePID)17046659293

Product Key Features

Number of Pages584 Pages
LanguageEnglish
Publication NameMarketing Communications : Objectives, Strategy, Tactics
Publication Year2018
SubjectMarketing / General, General
TypeNot Available
AuthorJohn R. Rossiter, Larry Percy, Lars Bergkvist
Subject AreaReference, Business & Economics
FormatTrade Paperback

Dimensions

Item Height1.2 in
Item Weight39 oz.
Item Length9.7 in
Item Width7.5 in

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