Marketing by Kelly Page, Chris Fill, Paul Baines (Paperback, 2008)
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eBay item number:402739051704
Item specifics
- Condition
- Narrative Type
- Non-Fiction
- Topic
- Marketing
- Publication Year
- 2008
- ISBN
- 9780199290437
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing
- Item Height
- 265mm
- Publisher
- Oxford University Press
- Item Width
- 195mm
- Subject
- Marketing
- Item Weight
- 2097g
- Number of Pages
- 896 Pages
About this product
Product Information
Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant. Marketing starts with the basic concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing, helping students develop their knowledge and encourage critical thinking. It provides learning insights into marketing theory and practice, through a series of Insight features - Case, Practitioner, Marketing, Academic and Research Insights. Marketing is a text for life, purchased at level 1/2 but retained and referred to throughout the course of a student's marketing or business degree. Online Resource Centre and DVD: For Lecturers: Extensive supplementary digital material featuring video clips of interviews with the marketing practitioners from the textbook and guest lectures with academics on the chapter topics to help lecturers illustrate core marketing concepts to students. Also comprises case studies, a test bank, tutorial activities and PowerPoint slides to aid lecturers' teaching. For Students: Provides multiple-choice questions, web-based research activities and abstracts from seminal papers to help students test their own learning.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199290437
eBay Product ID (ePID)
89721686
Product Key Features
Publication Name
Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
896 Pages
Dimensions
Item Height
265mm
Item Width
195mm
Item Weight
2097g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:402739051704
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Seller Feedback (60)
6***k (1062)- Feedback left by buyer.
Past year
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Great service on the book thanks: it's as described and arrived safely, and good to see recyclable packing too!
m***6 (1385)- Feedback left by buyer.
Past 6 months
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Good seller
0***2 (182)- Feedback left by buyer.
More than a year ago
Verified purchase
Good condition but no mention of item being ex-library copy in description, well packaged for delivery and recieved quickly. Thank you.
Product ratings and reviews
Most relevant reviews
- 04 Nov, 2018
Great
Verified purchase: YesCondition: Pre-ownedSold by: baham_books
- 14 Dec, 2013
Nice book
- 06 Oct, 2021
Happy
Verified purchase: YesCondition: Pre-ownedSold by: baham_books
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