Picture 1 of 1
Picture 1 of 1
The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business
US $49.97
Approximately£39.39
Condition:
Postage:
Located in: Sparks, Nevada, United States
Delivery:
Estimated between Tue, 25 Jun and Sat, 29 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:402893545641
Item specifics
- Condition
- Book Title
- The Content Advantage (Clout 2.0): The Science of Succeeding at D
- Publication Date
- 2018-10-01
- Edition Number
- 2
- ISBN
- 9780135159323
- Subject Area
- Computers, Psychology, Business & Economics
- Publication Name
- Content Advantage (Clout 2. 0) : The Science of Succeeding at Digital Business Through Effective Content
- Publisher
- Pearson Education
- Item Length
- 8.9 in
- Subject
- E-Commerce / Internet Marketing, Web / Design, General, Web / Content Management Systems
- Publication Year
- 2018
- Series
- Voices That Matter Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 12 Oz
- Item Width
- 6.9 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135159326
ISBN-13
9780135159323
eBay Product ID (ePID)
240496523
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Content Advantage (Clout 2. 0) : The Science of Succeeding at Digital Business Through Effective Content
Subject
E-Commerce / Internet Marketing, Web / Design, General, Web / Content Management Systems
Publication Year
2018
Type
Textbook
Subject Area
Computers, Psychology, Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
12 Oz
Item Length
8.9 in
Item Width
6.9 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
2018-289112
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
005.72019
Table Of Content
Part I: PROBLEM: A NEW CROSSROADS 1. Digital Keeps Diverting the Road to Success 2. Do Content Well or Die Part II: PLAN: CONSTRUCT CONTENT STRATEGY AND TACTICS 3. Develop a Content Vision 4. Analyze Your Content, Customers, and Context 5. Play to Win Part III: PERSUASION: OFFER EFFECTIVE AND INFLUENTIAL CONTENT 6. Make Your Content Effective 7. Make Your Content Influential Part IV: PRUDENCE: DEVELOP CONTENT INTELLIGENCE 8. Set Up a Content Intelligence System 9. Secrets to Using Content Intelligence Part V: POWER TO SCALE: MATURE CONTENT OPERATIONS 10. A Model of Content Operations Maturity 11. Leap to the Next Level of Content Operations Part VI: PRESCIENCE: THE CONTENT FUTURE 12. Robots, Relationships, and Responsibility Appendix A: More Influential Content Principles Appendix B: Insights from Content Geniuses Appendix C: Resources
Synopsis
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function--from marketing to sales and from support to recruiting--demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time., In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
LC Classification Number
TK5105.888.J649 2019
Copyright Date
2019
ebay_catalog_id
4
Item description from the seller
Business seller information
Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:402893545641
Post to me
Item location:
Sparks, Nevada, United States
Posts to:
Albania, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Afghanistan, Alaska/Hawaii, Algeria, Barbados, Belarus, Brazil, French Guiana, French Polynesia, Guadeloupe, Guinea-Bissau, Iraq, Liberia, Libya, Martinique, New Caledonia, Nigeria, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Tue, 25 Jun and Sat, 29 Jun to 43230 |
| US $5.50 (approx £4.34) | United States | Expedited Shipping | Estimated between Wed, 26 Jun and Mon, 1 Jul to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 2 working days of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Sales tax for an item #402893545641
Sales tax for an item #402893545641
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a business seller
Seller Feedback (463,035)
e***l (97)- Feedback left by buyer.
Past year
Verified purchase
Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages.
I’ll definitely make another purchase soon!
Thank you to the seller! Be safe and keep up the great work!
l***w (85)- Feedback left by buyer.
Past 6 months
Verified purchase
WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
t***1 (94)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent packaging, expedited shipping, great seller communication, and accurate photo representation. I'm very pleased to have received this graphic novel for a fair and competitive price. Brand new and sealed!! I would highly recommend and purchase from this reputable retailer again. Thank you 👍!