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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
US $11.38
Approximately£8.39
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowKellogg on Branding: The Marketing Faculty of the Kellogg School of Management
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Located in: Sparks, Nevada, United States
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eBay item number:403985326995
Item specifics
- Condition
- Book Title
- Kellogg on Branding: The Marketing Faculty of the Kellogg School
- Publication Date
- 2005-09-01
- Pages
- 352
- ISBN
- 9780471690160
About this product
Product Information
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471690163
ISBN-13
9780471690160
eBay Product ID (ePID)
45950219
Product Key Features
Number of Pages
352 Pages
Publication Name
Kellogg on Branding : the Marketing Faculty of the Kellogg School of Management
Language
English
Subject
Marketing / General, Consumer Guides, Customer Relations, E-Commerce / Internet Marketing, Marketing / Research
Publication Year
2005
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
19.2 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
LCCN
2005-007457
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.827
Intended Audience
Trade
Lc Classification Number
Hd69.B7k46 2005
Table of Content
Foreword by Philip Kotler. Preface (Alice M. Tybout and Tim Calkins). Acknowledgments. Introduction: The Challenge of Branding (Tim Calkins). Section I: Key Branding Concepts. Chapter 1: Brand Positioning (Alice M. Tybout and Brian Sternthal). Chapter 2: Designing Brands (Bobby J. Calder). Chapter 3: Brand Meaning (John F. Sherry, Jr.). Section II: Strategies for Building and Leveraging Brands. Chapter 4: Competitive Brand Strategies (Gregory S. Carpenter and Kent Nakamoto). Chapter 5: Brand Extensions (Bridgette M. Braig and Alice M.Tybout). Chapter 6: Brand Portfolio Strategy (Tim Calkins). Section III: From Strategy to Implementation. Chapter 7: Building Brands through Effective Advertising (Brian Sternthal and Angela Y. Lee). Chapter 8: Relationship Branding and CRM (Edward C. Malthouse and Bobby J. Calder). Chapter 9: Brand Strategy for Business Markets (James C. Anderson and Gregory S. Carpenter). Chapter 10: Services Branding (Amy L. Ostrum, Dawn Iacobucci, and Felicia N. Morgan). Chapter 11: Branding in Technology Markets (Mohanbir Sawhney). Chapter 12: Building a Brand-Driven Organization (Scott Davis). Chapter 13: Measuring Brand Value (Don E. Schultz and Heidi F. Schultz). Section IV: Branding Insights from Senior Managers. Chapter 14: Using Positioning to Build a Megabrand (Mark R. Goldston, Chairman,CEO, and President, United Online ). Chapter 15: Marketing Leverage in the Frame of Reference (Mark Shapiro, Principal, New England Consulting Group ). Chapter 16: Finding the Right Brand Name (Carol L. Bernick, Chairman, Alberto-Culver Company ). Chapter 17: Building Global Brands (Betsy Holden, President, Global Marketing and Category Development, Kraft Foods ). Chapter 18: Branding and Organizational Culture (Gary A. Mecklenburg, President and CEO, Northwestern Memorial HealthCare ). Chapter 19: Branding and the Organization (E. David Coolidge III, Vice Chairman, William Blair & Company ). Chapter 20: Internal Branding (Ed Buckley, Vice President, UPS ; Matt Williams, Senior Vice President, Martin Agency ). Index.
Item description from the seller
Seller business information
About this seller
AlibrisBooks
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Seller Feedback (507,789)
- _***s (6)- Feedback left by buyer.Past monthVerified purchaseWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (229)- Feedback left by buyer.Past 6 monthsVerified purchaseItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- e***r (331)- Feedback left by buyer.Past monthVerified purchaseAlthough I received the incorrect book with my order (that had a title close to what I had ordered), AlibrisBooks apologized, said they could not re-send the book, and refunded my money and told me to keep the book that I had received, and either donate it or give it away, so I gave it to someone. That was very kind on their part to do that, and I would highly recommend them. Mistakes happen I get that.
Product ratings and reviews
Most relevant reviews
- 07 Jun, 2016
just what the doctor (professor) ordered...
Verified purchase: YesCondition: Pre-ownedSold by: jlwillits
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Seller Feedback (507,789)
- _***s (6)- Feedback left by buyer.Past monthVerified purchaseWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (229)- Feedback left by buyer.Past 6 monthsVerified purchaseItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- e***r (331)- Feedback left by buyer.Past monthVerified purchaseAlthough I received the incorrect book with my order (that had a title close to what I had ordered), AlibrisBooks apologized, said they could not re-send the book, and refunded my money and told me to keep the book that I had received, and either donate it or give it away, so I gave it to someone. That was very kind on their part to do that, and I would highly recommend them. Mistakes happen I get that.