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Dictionary of Marketing Communications by Norman A P Govoni: New
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Item specifics
- Condition
- Book Title
- Dictionary of Marketing Communications
- Publication Date
- 2003-07-11
- Pages
- 256
- ISBN
- 9780761927716
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0761927719
ISBN-13
9780761927716
eBay Product ID (ePID)
2708156
Product Key Features
Number of Pages
256 Pages
Publication Name
Dictionary of Marketing Communications
Language
English
Subject
Marketing / General, Management
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16 Oz
Item Length
9.9 in
Item Width
7 in
Additional Product Features
Intended Audience
College Audience
LCCN
2003-007359
Reviews
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni "s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.", Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govonie(tm)s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials., The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike., "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." -- Robb Kopp "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." -- Suzanne B. Walchli, Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials., Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni'e(tm)s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.
Synopsis
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a, "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." -Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most ......, "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govonis Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." --Robb Kopp, Babson College " The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." --Suzanne B. Walchli, University of the Pacific The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion. Key Features: * Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing * Entries are clear, applied, practical and non-technical, designed for both students and professionals * International entries are included to give the reader a greater awareness of the language of marketing than has been previously available About the Author Norman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management , Fundamentals of Modern Marketing , Sales Management , and Cases in Marketing , all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College., "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." -Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." -Suzanne B. Walchli, University of the Pacific The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion. Key Features: * Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing * Entries are clear, applied, practical and non-technical, designed for both students and professionals * International entries are included to give the reader a greater awareness of the language of marketing than has been previously available About the Author Norman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
LC Classification Number
HF5412.G68 2004
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- a***e- Feedback left by buyer.Past monthVerified purchaseProfessional Seller; Wide Inventory Selection; Competitive Prices; Great Communication; FAST Ship; Item Safely & Well-Packaged; Item Accurately Described in Listing; Item of High Quality and in Mint Condition; Appearance of Item is Great! Highly Recommended; Hope to Do Business with Again! Thank You Very Much!
- m***u (855)- Feedback left by buyer.Past 6 monthsVerified purchaseAbsolutely delightful seller! As pictured and described, fast shipping, and great communication! Excellent packaging and a phenomenal value! This seller is an extremely valuable asset to the eBay community! A++++! ✨🥇✨
- a***a (346)- Feedback left by buyer.Past 6 monthsVerified purchaseThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (#282906424466)
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Seller Feedback (504,524)
- a***e- Feedback left by buyer.Past monthVerified purchaseProfessional Seller; Wide Inventory Selection; Competitive Prices; Great Communication; FAST Ship; Item Safely & Well-Packaged; Item Accurately Described in Listing; Item of High Quality and in Mint Condition; Appearance of Item is Great! Highly Recommended; Hope to Do Business with Again! Thank You Very Much!
- m***u (855)- Feedback left by buyer.Past 6 monthsVerified purchaseAbsolutely delightful seller! As pictured and described, fast shipping, and great communication! Excellent packaging and a phenomenal value! This seller is an extremely valuable asset to the eBay community! A++++! ✨🥇✨
- a***a (346)- Feedback left by buyer.Past 6 monthsVerified purchaseThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (#282906424466)